Photography Magazine

Sony CyberShot W170 digital camera : Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with the new Sony CyberShot W170 digital camera that teams fantastic HD image quality with easy-to-use features. Available in a choice of up-to-the-minute colour options, the Sony CyberShot W170 stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, the Sony W170 is packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. There’s also a top-quality Carl Zeiss wide angle lens with 5x optical zoom. The new 10.1 megapixel Sony Cyber-shot W170 digital camera will be available throughout Europe mid April 2008.

Sony CyberShot W170 - Carl Zeiss wide angle lens
The W-Series range is topped by the 10.1 megapixel Sony CyberShot W170 that sports an extra-large, bright 2.7-inch Clear Photo LCD that offers outstanding resolution (230k dot) and contrast, even when you’re shooting in daylight outdoors. There’s also a top-quality Carl Zeiss wide angle lens with 5x optical zoom. Thanks to its minimum focal length of 28mm (35mm equivalent), zooming out to wide angle lets you squeeze in more of landscapes and group photos without cropping the subject.

Sony CyberShot DSC-W170 digital camera
In a CyberShot first, the Sony W170 now features Intelligent Scene Recognition that takes the guesswork out of selecting the right camera settings in a range of common shooting situations. In Advanced mode, the W170 camera takes two shots - one with standard automatic settings and the other with optimised settings - allowing you to pick your favourite. Other key features include Smile Shutter, Face Detection and Super Steady Shot optical image stabilisation for clearer low-light shooting.

Sony W170 - BIONZ image processor
The Sony developed BIONZ image processor inside the Sony DSC-W170 powers improved Face Detection technology, now with even faster tracking plus the ability to recognise faces that are further from the camera. In addition, Face Detection can now distinguish automatically between children and adults, adjusting exposure, skin tone and red-eye reduction for great portraits with any subject.

Sony Cyber Shot DSC-W170 - Smile Shutter
Another Sony first, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame. A new Smile Level setting lets you fine-tune the threshold before a picture’s taken, from a gentle smile to a huge grin.

Sony CyberShot W170 - D-Range optimiser
Also powered by the BIONZ processor, the D-Range Optimiser automatically adjusts exposure and contrast for natural-looking results. It’s highly effective with strongly backlit scenes where there’s a risk of losing high- and low-light detail.

Sony W170 camera - ISO sensitivity
Sensitivity on the Sony Cyber-Shot W170 is boosted to a maximum ISO 3200 for successful low-noise shots without flash indoors or in dim lighting conditions. It’s teamed with Super SteadyShot optical image stabilisation, delivering a powerful Anti-Blur solution for clearer handheld pictures in low light or at higher zoom settings.

Sony Cyber-Shot W170 - HD Output
An HD Output on the CyberShot W170 lets you enjoy your memories in super-size on your BRAVIA TV or any HD Ready display. Connecting to any PhotoTV HD compatible television or display (via optional output adaptor cable) delivers even more incredible Full HD picture quality with extraordinary detail and realism.

Sony CyberShot W170 - Simple to use camera
Despite superb image quality and advanced shooting functions, the Sony CyberShot W170 is brilliantly simple to use. First-time users will appreciate the friendly on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality. There’s also an optical viewfinder that offers extra familiarity for compact camera users switching to digital. The new Sony Cyber-shot W170 will be available throughout Europe mid April 2008.

Sony CyberShot DSC-W170
• 10.1 effective megapixels
• Carl Zeiss 5x optical zoom lens with 28mm wide angle
• High-resolution (230k dot) 2.7-inch Clear Photo LCD
• BIONZ processor powers Smile Shutter and Face Detection
• Super Steady Shot
• HD Output
• Intelligent Scene Recognition
• Four colour options: Silver, Black, Red and Gold

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Sony Cybershot H50 : The feature-packed Sony Cyber-shot H50 combines high imaging quality with extensive manual functions for precise creative control. Compact and easy to handle, it features a tough, scratch resistant finish that enhances the camera’s premium feel. The powerful Carl Zeiss Vario-Tessar 15x zoom lens makes the Sony H50 ideal for travel and other situations when you want crisp, clear close-ups without the penalty of carrying a big, bulky camera. The large, high-contrast 3-inch Clear Photo LCD Plus screen tilts up or down, adding an extra dimension of creative freedom when framing shots at any angle. There’s also an electronic viewfinder that provides a convenient alternative to framing shots with the LCD screen.  Sony Cybershot DSC-H50 - Face detection and Availability Powered by Sony’s responsive BIONZ processor, Enhanced Face Detection can identify and focus on up to eight faces in a scene, automatically adjusting focus and exposure for clearer portraits. It’s complemented by Smile Shutter that detects a smiling face in the frame before automatically firing the shutter. Availability: the Sony Cybershot DSC-H50 digital camera will be available from the end of April.  Sony H50 megazoom camera features • 9.1 effective megapixels • High power 15x optical zoom Carl Zeiss Vario-Tessar lens • Large 3.0-inch (230K dot) Clear Photo Tilting LCD Plus screen • Enhanced Face Detection for clearer portraits • Smile Shutter • D-Range Optimiser + DRO Plus mode for natural results with high-contrast scenes • Double Anti-blur with Super SteadyShot • High Sensitivity ISO 3200 for clearer low-light shooting • Advanced Sports Shooting mode captures fast-moving subjects  Sony Cybershot H50 camera - Anti-Blur and Image processor Ideal for action-packed moments, advanced Sports Shooting mode combines a very high shutter speed with continuous predictive autofocus to freeze fast-moving subjects with reduced shutter lag. Sony’s Double Anti-Blur system captures more atmospheric, natural-looking images without flash when you’re indoors or short of natural light. A high sensitivity of up to ISO 3200 is teamed with Super SteadyShot optical image stabilisation for crisper handheld shots - an extra benefit at high zoom settings when camera shake is often a problem. The powerful BIONZ image processor now allows user control over noise reduction in three selectable steps to suit the creative needs of any scene.   Sony DSC-H50 digital camera - Scenes and Regions Ideal for tricky backlit subjects and high-contrast scenes, the D-Range Optimiser (DRO) automatically processes scenes with strong highlights and dark shadow detail to ensure more natural, evenly exposed images. A new DRO Plus mode analyses individual regions of each image for even better results with less risk of lost high- and lowlight detail. Sony Cyber-shot H50 - Colour filter effects and Software Extra creative control is provided with Bracket Shooting mode that captures three images with different exposure, white balance or colour mode settings. Photo enthusiasts will also appreciate a choice of five in-camera colour filter effects that offers increased control without the need to invest in glass filters. After shooting, there’s a range of in-camera re-touching functions, including red-eye reduction and special filter effects. It’s an easy way to fine-tune images with no need for a PC or special software.  Cyber-shot H50 Megazoom camera - Dimension and Detail A range of fun playback functions adds an extra dimension to sharing photos with friends and family. Images can be viewed on screen as slideshows with a choice of musical accompaniments, and favourite music files can be imported from a linked PC. Super-size images can be viewed with incredible colour and detail on a connected HD television. Even better results can be enjoyed with new BRAVIA televisions that support PhotoTV HD for optimised still image viewing.   Sony Cybershot H50 accessories Supplied accessories include a remote control for shutter release and zooming plus Home, Menu and Control buttons. There’s also a range of optional accessories including wide-angle and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases. 

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Sony CyberShot W130 digital camera : Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with the new Sony CyberShot W130 digital camera that teams fantastic HD image quality with easy-to-use features. Available in a choice of up-to-the-minute colour options, the Sony CyberShot W130 stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, the Sony W130 is packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. The Sony CyberShot W130 boasts 8.1 effective megapixel resolution, plus Smile Shutter, Face Detection, Super SteadyShot and a 4x Carl Zeiss optical zoom lens.

Sony W130 - BIONZ image processor
The Sony developed BIONZ image processor inside the Sony W130 powers improved Face Detection technology, now with even faster tracking plus the ability to recognise faces that are further from the camera. In addition, Face Detection can now distinguish automatically between children and adults, adjusting exposure, skin tone and red-eye reduction for great portraits with any subject.

Sony Cyber Shot W130 - Smile Shutter function
Another Sony first, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame. A new Smile Level setting lets you fine-tune the threshold before a picture’s taken, from a gentle smile to a huge grin.

Sony CyberShot DSC-W130 - D-Range optimiser
Also powered by the BIONZ processor, the D-Range Optimiser automatically adjusts exposure and contrast for natural-looking results. It’s highly effective with strongly backlit scenes where there’s a risk of losing high- and low-light detail.

Sony W130 camera - Low-noise photography
Sensitivity on the Sony Cyber-Shot DSC-W130 is boosted to a maximum ISO 3200 for successful low-noise shots without flash indoors or in dim lighting conditions. It’s teamed with Super SteadyShot optical image stabilisation, delivering a powerful Anti-Blur solution for clearer handheld pictures in low light or at higher zoom settings.

Sony Cyber-Shot W130 - HD Output
An HD Output on the CyberShot W130 lets you enjoy your memories in super-size on your BRAVIA TV or any HD Ready display. Connecting to any PhotoTV HD compatible television or display (via optional output adaptor cable) delivers even more incredible Full HD picture quality with extraordinary detail and realism.

Sony CyberShot W130 - On-screen function guide
Despite superb image quality and advanced shooting functions, the Sony CyberShot W130 is brilliantly simple to use. First-time users will appreciate the friendly on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality. There’s also an optical viewfinder that offers extra familiarity for compact camera users switching to digital. The new Sony Cyber-shot W130 will be available throughout Europe mid February 2008

Sony CyberShot DSC-W130
• 8.1 effective megapixels
• Carl Zeiss 4x optical zoom lens
• 2.5-inch LCD
• BIONZ processor powers Smile Shutter and Face Detection
• Super Steady Shot
• HD Output
• Three colour options: Silver, Black and Pink

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The new Cyber-shot S-Series expands with the Sony CyberShot S750 digital camera, delivering great-looking pictures plus smart features without breaking the bank. Attractively priced to appeal to entry-level photographers, the slim new Cyber-shot S750 puts amazing images within everyone’s reach. With a high-quality Sony 3x optical zoom lens and a high resolution of 7.2 effective megapixels, the Sony CyberShot S750 produces detail-packed images that look amazing blown up as A3 sized prints. The Sony CyberShot S750 offers Face Detection. This powerful Sony-developed technology can track up to three faces in the frame at a time, adjusting focus and exposure for clear, beautifully exposed portraits of friends and family.

Sony S750 - Lithium Ion battery
The Sony Cyber-Shot S750 is the first CyberShot S-Series model to use a high-capacity Sony lithium ion battery instead of standard alkaline cells. This ensures a thinner, lighter profile than previous S-Series cameras. In addition, the slim-line battery takes up less space than conventional cells when you’re carrying spares in a pocket or bag: great when you’re away from home for longer periods and don’t want to run out of power.

Sony Cyber-Shot DSC-S750 - ISO sensitivity
The Sony CyberShot S750 lets you capture clear, blur-free pictures without the aid of flash if you’re shooting in low light or on cloudy days. Selecting ‘High Sensitivity’ mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.

Sony CyberShot S750 - LCD monitor
A new multi-point autofocus mode ensures sharp, accurately focused images, even when your subject is moving or isn’t in the centre of the frame. Pictures and camera settings can be viewed clearly on the large, high resolution 2.5-inch LCD screen. It’s great for composing and viewing shots as well as reading menus and camera settings. With a wide display viewing angle, everyone can get a clearer picture of your memories, too. Touching a button on the Sony DSC-S750 switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There’s also an on-screen Histogram mode that displays image brightness in graphical form – useful if you’re fine-tuning exposure settings for the best possible results.

Sony Cyber Shot S750 - On-screen advice
Digital camera newcomers will appreciate the handy display of functions like flash, macro and self-timer settings. There’s also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial. The Sony S750 digital camera can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining. The Sony CyberShot S750 will be available throughout Europe from end February 2008.

Sony CyberShot DSC-S750
• 7.2 effective megapixels
• 3x optical zoom lens
• 2.5-inch LCD
• Face Detection
• Compact, ergonomic body
• Up to ISO 1250
• Lithium ion battery
• Available in Silver

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Sony will launch a new Cyber-shot series digital camera, the DSC-T300, in the Taiwan market on March 21 at a recommended retail price of NT$13,980 (US$456), according to Sony Taiwan.

The DSC-T300 features a 10.1-megapixel resolution, 3.5-inch 230,000-pixel TFT-LCD screen, 5x optical and 2x digital zoom, Enhanced Face Detection and Child Priority Face Detection. Dimensions are 94×59.3×21.4mm (W×H×D) with a weight of 149g not including battery or memory card.

The price of DSC-T300 is 7-13% lower than the NT$15,000-16,000 charged for its preceding models, according to industry sources. Sony currently has the largest share of Taiwan’s digital camera market at 25-30% in terms of sales volume, followed by Canon with 20-22%, the sources indicated.

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Sony Cybershot W300 : It’s the toughest, most technically advanced Cyber-shot W Series camera yet. The slim, beautifully-styled Sony Cybershot DSC-W300 camera features a scratch resistant titanium coating that’s around five times tougher than anodised aluminium. Inside the pristine exterior, it’s crammed with latest-generation Sony technology to help everyone take better pictures. An extremely high resolution of 13.6 effective megapixels assures detail packed enlargements to A3 size and beyond. Optical performance is further assured by the top-quality Carl Zeiss Vario-Tessar lens with 3x optical zoom. The new Sony Cyber-shot W300 digital camera will be available throughout Europe from End of April.

Sony Cybershot DSC-W300 - Light conditions
The new Sony W300 excels at capturing crisp, clear images in low light conditions where other cameras struggle. Maximum sensitivity is boosted to an incredible ISO 6400. Teamed with Sony’s original Clear RAW Noise Reduction and Super Steady Shot image stabilisation, this lets the Sony Cybershot DSC-W300 produce excellent results without a tripod in dimly-lit twilight scenes.

Sony Cyber-shot W300 camera - High speed and Face detection
Also new to Cyber-shot, EX High-Speed Burst Mode allows high-speed shooting at up to five frames per second - great for fast moving sports. Improved Face Detection technology adjusts exposure and skin tone for great-looking portraits. It now offers even faster tracking plus the ability to distinguish automatically between children and adults. Another Sony innovation, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame.

Sony Cyber-shot W300 key features
• 13.6 effective Megapixels
• Carl Zeiss 3x optical zoom lens
• High-resolution (230k dot) 2.7-inch Clear Photo LCD
• BIONZ processor powers Smile Shutter and Face Detection
• Super Steady Shot
• HD Output
• Intelligent Scene Recognition
• Available in: Titanium

Sony Cybershot W300 digital camera - Photo LCD and Viewfinder
Also powered by the BIONZ image processor, the D-Range Optimiser adjusts exposure for natural-looking results with backlit scenes where there’s a risk of losing highlight and shadow detail. The large, bright 2.7-inch Clear Photo LCD offers outstanding resolution (230k dot) and contrast for framing and viewing shots, even when you’re outdoors. There’s also an optical viewfinder that offers extra familiarity for compact camera users switching to digital.

Cybershot W300 digicam - HD ready and Realism
An HD Output lets you enjoy your memories in super-size on any HD Ready display. HD ‘slide shows’ can be enjoyed with a choice of musical accompaniments and visual effects. Connecting the Sony Cybershot W300 to any PhotoTV HD compatible BRAVIA TV (via optional output adaptor cable) delivers even more incredible picture quality with extraordinary realism. There’s a range of image management functions to keep track of your memories. A choice of in-camera retouching functions makes it easy to fine-tune images with no need for a PC.

Sony DSC-W300 details
• 13.6 effective megapixels for superb picture quality
• Scratch-resistant titanium coating
• BIONZ powers Smile Shutter, improved Face Detection and D-Range Optimiser
• Intelligent Scene Recognition
• Carl Zeiss Vario-Tessar lens with 3x optical zoom
• Extremely High Sensitivity ISO 6400
• Super SteadyShot image stabilisation for clearer low-light shots
• 2.7-inch (230k dot) Clear Photo LCD
• HD Output compatible with PhotoTV HD BRAVIA television

Sony Cyber-shot DSC-W300 - Scene and Guide
The Sony Cybershot W300 is brilliantly simple to use, even if you’re new to digital photography. Intelligent Scene Recognition takes the guesswork out of selecting the right camera settings in a range of common shooting situations. First-time users will welcome the on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality.

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With its small dimensions, the Sony CyberShot DSC-H10 combines the performance of much larger cameras in a more convenient size. Small enough for a pocket or purse, the 8-megapixel camera is perfect for sporting events, school recitals and vacations, helping you easily capture close-ups, even from a distance. Designed to replace the current Sony CyberShot DSC-H3 model, the Sony CyberShot DSC-H10 camera features a wider 3-inch Clear Photo LCD Plus screen for easy playback viewing and menu navigation. The new Sony CyberShot DSC-H10 digital camera has a powerful Carl Zeiss 10x optical zoom lens and a long-range flash to help you capture details from afar.

Sony H10 face detection technology
Its face detection technology can identify and focus on up to eight faces in a frame, and automatically adjusts the focus for correctly exposed photos. The high-zoom camera includes Sony’s advanced sports shooting mode, which combines high shutter speed and continuous auto-focusing to help you capture fast-action shots.

Super Steady Shot optical image stabilization
This intelligent technology allows the camera to quickly focus on fast-moving subjects by predicting where they will be in the frame - and ultimately reducing shutter lag. To help you capture well-exposed, natural-looking photos - even in challenging low-light conditions - the new Sony H10 digital camera features high sensitivity shooting (up to ISO 3200). It also incorporates Super Steady Shot optical image stabilization to reduce blur caused by shaky hands.

Sony CyberShot DSC-H10 Digital Camera
The Sony DSC-H10 camera incorporates Sony’s D-Range Optimizer (DRO) to help you capture balanced images when shooting in high-contrast or backlit scenes. DRO modifies the range from highlights to shadows through its in-camera hardware processing - ultimately producing more natural, evenly exposed images. The Sony Cyber-Shot H10 also has helpful functions to manually correct images immediately after capturing them, including in-camera red-eye correction and photo retouching.

Sony DSC-H10 price & availability
For fun playback of family photos, the unit’s built-in slideshow function helps create slideshows set to your favorite music choices. Up to eight songs can be uploaded via the camera’s USB port. To view your favorite images and slideshows just like you view your favorite TV shows - in full 1080 high definition resolution - you can connect the camera to a compatible HDTV set. The Sony CyberShot DSC-H10 digital camera will ship in May for about $300. Additional accessories will include wide and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases.

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The 10.2-megapixel Sony Alpha DSLR-A300 offers Sony’s new Quick AF Live View technology for using the camera’s 230,000-pixel, 2.7-inch tilting LCDs as a viewfinder. Quick AF Live View uses Sony’s Pentamirror Tilt system to direct light to a dedicated live-view sensor instead of flipping the optical viewfinder mirror up and using the main sensor as many live-view systems do. Quick AF Live View enables the camera’s nine-point autofocus system to function during live viewing with no delay, including in tracking AF mode. The camera incorporates Sony’s Bionz processing engine, Super SteadyShot sensor-shift optical image stabilization, an anti-dust system, and a penta-mirror optical viewfinder with 0.75x magnification and 95 percent coverage. It takes Minolta and Sony A-mount lenses.

The A300 offers light-sensitivity settings up to ISO 3200, and a shutter speeds range of 1/4000 to 30 seconds. The camera also offers a bulb mode. Other notable features include eye-start autofocus, which is triggered as soon as the camera is brought near the photographer’s eye, and Sony’s D-Range Optimizer (DRO) for enhancing shadow and highlight detail in high-contrast shots. An advanced DRO mode is available for handling particularly contrasty photos, such as backlit shots. It analyzes multiple areas of the image separately. The A300 offers a 3fps drive mode and can capture an unlimited series of JPEGs or 6 RAW files at a time. The Sony Alpha DSLR-A300 will be available in April 2008. It will be sold in a kit with Sony’s DT 18-70mm f3.5-5.6 lens for about $800. The camera is compatible with Sony’s VG-B30AM vertical battery grip.

Slowest Shutter Speed		30
Fastest Shutter Speed		4000
Built-In Flash		Yes
Continuous Shooting		3 images/sec
AF Points		9
Metering Zones		1200
Lens Mount		Minolta A-Type Bayonet, Sony AF
Screen Size		2.7 in
Screen Resolution		230,000
Screen Type		LCD and Optical
Maximum ISO		3200
Max Continuous RAW		6
Battery		Rechargeable Lithium-ion
Battery Life		Approx. 740 shots
Width		5.15 in
Height		3.88 in
Depth		2.94 in
Weight		20.53 oz
Release Date		April 2008

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