Photography Magazine

Olympus Mju 790 SW review : The Olympus Mju 790 SW digital compact camera has been available for a few months now, so high time to interrogate this new member of the Mju family. The Olympus Mju 790 is a camera belonging to the successful series of cameras Olympus once entered the film era with. The first analogue Mju cameras were true gadgets; very compact and equipped with beautiful bright optics (Mju II). It was quite logical to take the Mju concept along to the digital era from the traditional one and here we are, a few generations later with the Olympus Mju 790SW camera.

Olympus Mju 790SW - Shockproof camera
This is a one of a kind camera. To begin with it has some very special features that make the Olympus Mju 790 SW stand out from the crowd. The Mju 790 is uniquely shockproof, classified as an MIL-STD-810F standard. You can drop this camera from around a height of 1.5 meters to the floor and you won’t have to worry about damaging it. Nearly every camera owner has experienced dropping his camera at one stage of his photographic life. It is also a nice act when entering an event. Just show the beautiful camera and next let it slip out of your hands casually. The shocked and surprised faces from bystanders are always a joy to witness.

Olympus 790 SW - Waterproof digital camera
Another special feature is the camera’s waterproof character. You can take the Olympus Mju 790 SW camera underwater to a depth of 3 meters. You can imagine how it will freak out the people around you when you place the camera ‘accidentally’ and carelessly into a glass of water or other substance! But then again: Olympus have not equipped the camera with these features just to offer it some gadget value, but seriously and thoroughly tested these features which give the camera an extremely solid state.

Olympus Stylus 790 SW - 7.1 Megapixel resolution
Besides the aforementioned special features the Olympus 790 SW is a compact camera with specifications one can expect from a compact camera. The 7.1 Megapixels of resolution and the applied 3x optical zoom make this camera keep pace with the competition. The optical zoom lens stays inside the camera to ensure the waterproof state of the camera. The 790 SW uses an internal memory of approximately 15MB for storage and offers the possibility to enhance the memory with an xD Picture card.

Olympus 790 SW digital camera review
I have had the Olympus Mju 790 SW in the office for a certain period of time and put the camera to an extensive test in practice. The new compact camera model is available in various colours which differ per region. My findings and whether or not I actually had to use the special features of this camera can be read in the following Olympus Mju 790 SW review.

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Cameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest edition continues this tradition and adds new highlights. From the freedom to enjoy wide-angle performance to the power of up to 5x zoom, the Olympus FE-310 let you see and do more. 8.0 Megapixel resolution ensures the impeccable capture of every last detail while still leaving room to crop. And thanks to its large LCD, shots can be easily framed and captured at a moment’s whim. Boasting remarkable power in a compact form, the Olympus FE-310 puts advanced features into the entry level segment. The new Olympus FE-310 arrives in stores in February.

Olympus FE-310 - Super Macro mode
Built on the “one button, one function” design principle, the Olympus FE-310 digital camera is fun and easy to use and allows intuition to be your guide. The menu is available in an incredible 38 languages, ensuring operation is a cinch no matter your native tongue. Precision Olympus optics with extra zooming power delivers superior image quality. Furthermore, additional integrated features such as Super Macro mode for ultra-detailed shots make this attractively-priced camera a great choice for great photos every time.

Olympus FE310 - Record movies with sound
Get more for your money with the Olympus FE-310. This model features a powerful 5x zoom (equiv. to 37-185mm) that takes you straight to the heart of the action. A very ample 8.0 Megapixels for detailed shots is also on board along with the possibility to record movies with sound. And thanks to a 6.4cm LCD you’ll always have a convenient and reliable way to frame and view your shots no matter where you are.

Olympus FE-310 - Features
• 5x optical zoom (37-185mm) for exciting close-ups
• 8.0 Megapixels for poster-size prints
• See and share images on the 6.4cm/2.5″ LCD
• 16 scene modes for best results in different situations
• Face Detection for perfectly focused and exposed faces
• “One button, one function” design principle and guide function for easy operation
• Great for shots of flowers and detail with Super Macro Mode
• Video out to easily enjoy your images on a TV
• Flexible shooting with internal memory or using xD-Picture Card

Olympus FE-310 - BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus FE310 - Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

“One button, one function” design principle
Controlling the camera becomes child’s play. All essential functions like shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button.

Original Article

by Ralf Jurrien

pma-show.com

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Cameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest edition continues this tradition and adds new highlights. From the freedom to enjoy wide-angle performance to the power of up to 5x zoom, the Olympus FE-350 let you see and do more. 8.0 Megapixel resolution ensures the impeccable capture of every last detail while still leaving room to crop. And thanks to its large LCD, shots can be easily framed and captured at a moment’s whim. Boasting remarkable power in a compact form, the Olympus FE-350 puts advanced features into the entry level segment. The new Olympus FE-350 arrives in stores in February.

Olympus FE-350 - Easy to use camera
Built on the “one button, one function” design principle, the Olympus FE-350 digital camera is fun and easy to use and allows intuition to be your guide. The menu is available in an incredible 38 languages, ensuring operation is a cinch no matter your native tongue. Precision Olympus optics with extra zooming power delivers superior image quality. Furthermore, additional integrated features such as Super Macro mode for ultra-detailed shots make this attractively-priced camera a great choice for great photos every time.

Olympus FE350 - 4x Wide optical zoom
Sporting a bright, 4x wide zoom (equivalent to 28-112mm on a 35mm camera), the Olympus FE-350 gets you closer to subjects, while retaining compact flexibility and Olympus lens quality. Thanks to an extra-large 7.6cm LCD, you get the best view possible while framing or reviewing shots. What’s more, an 8.0 Megapixel image sensor is packed into this model’s attractive casing – which is available in silver and black – to deliver brilliant, true-to-life images in dazzling quality.

Olympus FE-350 - Features
• 4x wide optical zoom (28-112mm) to capture stunning close-ups
• 8.0 Megapixels for poster-size prints
• 28mm wide-angle lens for great scenic shots
• See and share images on the extra-large 7.6cm/3.0″ LCD
• 16 scene modes for best results in different situations
• Valuable metal body in silver or black
• Liven up your memories with movie recording with sound (VGA resolution 30fps)
• Face Detection for perfectly focused and exposed faces
• Digital Image Stabilisation (ISO up to 800) for less blur
• “One button, one function” design principle and guide function for easy operation
• Great for shots of flowers and detail with Super Macro Mode
• Video out to easily enjoy your images on a TV
• Flexible shooting with internal memory or using xD-Picture Card

Olympus FE-350 - BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus FE350 - Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

“One button, one function” design principle
Controlling the camera becomes child’s play. All essential functions like shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button.

Original article

by Ilse Jurrien

pma-show.com

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The Olympus SP-570 UZ is here with the world’s first 20x wide optical zoom. Enjoy more photographic flexibility than ever with an expansive wide angle perfect for capturing group photos or breathtaking panoramas. Conversely, use the 20x zoom (equiv. to 26-520mm on a 35mm camera) to get up close at a football game or out in nature where subjects could be easily disturbed. In addition, Dual Image Stabilisation eliminates blur caused by camera shake - and you never have to miss a moment with the advantage of sequential shooting at up to 13.5 frames per second! The Olympus SP-570 UZ digital zoom camera arrives in stores in March 2008. Price has not yet been determined.

Olympus SP570 UZ - Zoom & Super Macro
An incredible 20x wide optical zoom gets you the most natural shots possible. Zoom in close on a child’s face without disrupting play, or capture the majesty of a bird soaring through the sky. Then use the broad wide angle for architectural photography - including incredible panoramas - all with the help of a generous 6.9cm/2.7” LCD for impeccable framing and reviewing ease. Meanwhile, Super Macro mode expands your creative control even further with the ability to shoot from a minimum distance of 1cm! Additional integrated innovations include Face Detection, Shadow Adjustment and BrightCapture Technology, which automatically ensure the perfect exposure and sharpness of human subjects and shadowy areas as well as improving shots taken in low-light conditions.

Olympus SP-570UZ - FL-50R and FL-36R wireless flash units
For ambitious flash photographers, besides a hotshoe the Olympus SP-570 UZ’s compatibility with the FL-50R and FL-36R wireless flash units allows for perfect illumination without the need for inconvenient cables. Furthermore, this model even offers the ability to manually adjust focus and zoom levels using the lens ring. And the inclusion of preset scene modes as well as automatic and manual (P/A/S/M) settings makes for utmost versatility in any situation.

Olympus SP-570 UZ camera - Features
• 20x optical zoom - from extreme close-ups to stunning scenes
• 10 Megapixels to make poster-size prints
• Avoids blur thanks to Dual Image Stabilisation
• Don’t miss the moment with high-speed 13.5fps sequence shooting
• Face Detection Technology for perfectly focused faces
• P/A/S/M exposure modes for creative freedom
• 23 scene modes for the best results in different situations
• See and share images on the 6.9cm/2.7″ LCD
• Better low light shooting thanks to BrightCapture Technology
• Great for shots of flowers and detail from as close as 1cm with Super Macro mode
• Liven up your memories with movie recording with sound
• TruePic III image processor for faster image handling and higher image quality
• 38 languages on board
• Dioptric correction
• Flexible shooting with internal memory or using xD-Picture Card
• Olympus Master software 2.03 including Muvee Pack trial version plus 4 AA batteries
• TCON-017 teleconversion lens and CLA-10 adapter ring optionally available for maximum of 884mm (or 4420mm when combined with digital zoom)

Olympus BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

Olympus Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

Olympus Shadow Adjustment Technology
A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.

Olympus Wireless Flash Control
The user can control wireless flash units remotely - eliminating the need for extra cables - by using the built-in flash as the system’s master unit. Control options include the ability to independently regulate flash mode and compensation settings for up to three groups of flashes, four channel settings to avoid interference as well as a wide range of brightness levels.

Original Article

by Ralf Jurrien

pma-show.com

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Ready for the adventure of a lifetime? Then get to know the shockproof, waterproof and freezeproof Olympus Mju 1030 SW digital camera since this unstoppable model goes anywhere you do. What’s more, advanced features such as Face Detection Technology deliver impeccable shots in superior Olympus quality every time. No other camera is this tough. The Olympus Mju 1030 SW is shockproof to 2m, waterproof to 10m, freezeproof to -10°C and even crushproof to an astounding 100kg! With a scratchproof metal exterior in a choice of Platinum Silver, Midnight Black and British Green, this model is always ready for action - especially since its 3.6x wide optical zoom uses an inner-folded optical path for lens protection during high action.

Olympus Mju 1030 SW - HyperCrystal II LCD
In addition, a 10.1 Megapixel sensor delivers superb images any place or any time, while an extra large 2.7”/6.9cm HyperCrystal II LCD provides a wider viewing angle plus a brighter view – even in direct sunlight. The new LI-50B lithium ion battery is also included to extend shooting fun even further.

Olympus Mju 1030SW - Digital Image Stabilisation
With advanced features such as Face Detection, Shadow Adjustment and BrightCapture Technology, the Olympus Mju 1030 SW delivers perfectly exposed and focused shots, plus better results in low light. Digital Image Stabilisation is additionally available to protect against blur caused by handshake or fast-moving subjects. And an incredible 38 languages on board allow users across Europe to navigate this cameras’ intuitive menu in their native tongue. For added fun up to 40m below the water’s surface, underwater case PT-043 is available as an optional extra for the Olympus Mju 1030. The tough Olympus Mju 1030 SW digital camera will be available from February 2008.

Olympus Mju 1030 SW - Features
• Exciting shots in and by the pool and water as waterproof to 10m
• Take it anywhere, anytime as shockproof up to 2.0m
• Crushproof 100kg
• 10.1 Megapixels to make poster-size prints
• 3.6x wide optical zoom (equiv. to 28-102mm) for stunning close-ups
• 6.9cm/2.7″ HyperCrystal II LCD with a bright display even in brilliant sunlight
• LCD at extreme angles (230,000 dots)
• Scratchproof metal body in: Platinum Silver, Midnight Black and British Green
• Face Detection Technology for perfectly focused and exposed faces
• Correct exposure of other image areas
• Digital Image Stabilisation for less blur
• Better low light shooting thanks to BrightCapture Technology
• Best companion also in winter as freezeproof
• 24 scene modes for the best results in different situations
• Liven up your memories with movie recording with sound (VGA resolution 30fps)
• TruePic III image processor for faster image handling and higher image quality
• Optional underwater case PT-043 (40m depth)

Olympus Mju 1030 SW - BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus Mju 1030SW - Digital Image Stabilisation
A special shooting mode, where the camera automatically increases ISO sensitivity to allow shorter shutter speeds - which helps to avoid image blur caused by camera shake or by fast-moving objects.

Olympus Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

Olympus Mju 1030SW - HyperCrystal
A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once.

Olympus Mju 1030 SW - Shadow Adjustment Technology
A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.

Olympus TruePic III image processor
Olympus’ newest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.

Original article by Ralf Jurrien

source pma-show.com

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