Photography Magazine

Olympus E520 : The perfect moment doesn’t wait. That’s why serious photographers need serious equipment so that they are ready for whatever comes. With its pro features and top image quality, the new Olympus E-520 D-SLR fits the bill perfectly. The next evolution to the EISA Award-winning Olympus E-500 digital camera series incorporates a built-in image stabiliser to ensure blur-free shots irrespective of the lens attached - no matter if wide-angle or ultra-tele and without the need for a tripod. Matched with the Supersonic Wave Filter dust protection system and improved Live View capabilities, the freedom to frame and take great, crystal-clear photos with the Olympus E520 digital camera is virtually limitless.

E520 Olympus digital camera - 3.5 fps sequential shooting
Sequential shooting at 3.5fps with up to eight images in RAW buffer lets every moment be captured. Matched with fast processing speeds and the exceptionally low noise performance that’s attributable to the TruePic III image processor, high-speed action becomes your friend. Broad-ranging sensitivity from ISO 100-1600 adds versatility, and the bracketing function let series of shots to be taken with varying adjustments to exposure, focus or white balance, allowing the best of the shots to be selected.

Zuiko 9-18mm lens - Olympus E-520 digital camera
The Olympus E520 relegates blurred photos to a thing of the past. Its built-in image stabiliser ensures subjects are captured in ultimate sharpness, shot after shot - no matter if shooting from the back of a motorbike on rough terrain or capturing a spontaneous “stolen moment” out of the hand in a market square. Because the stabiliser is located in the camera body and not in individual lenses, photographers can shoot with confidence regardless of which lens is attached: from wide-angle models like the soon-to-be-released Zuiko Digital ED 9-18mm 1:4.0-5.6 to high-performance zooms such as the new Zuiko Digital ED 70-300mm 1:4.0-5.6 (equiv. to 140-600mm in a 35mm format).

Olympus E-520 DSLR - Lighting set up
For low-light shooting situations photographers can select the built-in flash or choose an optional external unit. Wireless flash control is also possible with this model, making customised lighting set ups an easy reality. As with all cameras in the Olympus E-System line-up, the Olympus E520 incorporates the Supersonic Wave Filter to protect against the effects of dust, which can enter the camera during lens changes or otherwise result from normal operation. Photographers therefore enjoy blemish-free pictures at all times.

E520 D-SLR - HyperCrystal II LCD display
Despite being the powerhouse it is, the Four Thirds System-based Olympus E520 remains a pleasure to use. Its ergonomic body houses the capabilities that not only advance image quality but also enrich the complete photo-taking experience. Live View has been enhanced to boost user friendliness. In addition to allowing depth of field previews, providing the facility to control exposure compensation and white balance on-screen, and being able to see the effects of Face Detection and Shadow Adjustment Technology in real time on the 6.9cm/2.7” HyperCrystal II LCD, autofocus changes can now also be seen directly on the display. This has been made possible by implementing a contrast AF system in addition to the customary phase difference detection AF system, which means that the mirror needn’t move to the down position for AF measurements to be made and previewed in Live View.

Olympus E520 camera - Shooting modes
The LCD boasts viewing angles of 176° and has a field of view that covers 100% of the frame. Live View is also ideal to support the needs of macro photographers wishing to focus visually, as sections of the subject can be enlarged by a factor 7 or 10 to aid manual focus adjustments. The Olympus E-520 includes a total of 32 consumer-friendly shooting modes to make shooting easy no matter the situation: whether at a candlelight dinner, taking a portrait or shooting under water. Operability is a cinch too: users can choose on-screen menus in up to 10 languages - and many more are also available for download. A long-life rechargeable battery ensures extended shooting. Dual CompactFlash and xD-Picture Card slots enable excellent storage flexibility, and the downloading of files is fast thanks to USB Hi-Speed 2.0.

E520 Olympus SLR - Accessories
As part of the Olympus E-System, the Olympus E520 is compatible with virtually all system accessories. This embraces numerous flash units including the wireless FL-36R and FL-50R to take advantage of the camera’s remote flash control capabilities. More than 20 Zuiko Digital lenses - all featuring near telecentric construction - are available, covering a focal length range of 14-600mm (35mm equivalents). Among the latest Olympus ED 14-35mm 1:2.0 SWD (28-70mm), Olympus ED 70-300mm 1:4.0-5.6 (140-600mm), and Olympus 25mm 1:2.8 (50mm) Pancake lens. Beyond this, thanks to the one-of-a-kind compatibility the Four Thirds System provides, photographers can also use lenses from other manufacturers adhering to the standard.

Olympus E520 digital SLR - Underwater case
Further enhancing shooting opportunities, a special underwater case will also become available for the Olympus E520. Waterproof to a depth of up to 40m, it opens up an entirely new realm of creative photography. Satisfying demands for pro results and remaining surprisingly compact, the Olympus E520 makes sure every photo comes out razor-sharp thanks to its built-in image stabiliser. It will go on sale from June 2008.

Olympus E520 DSLR - Features
• Built-in image stabiliser for all lenses
• Autofocus Live View
• Excellent dust reduction system
• 100% D-SLR quality
• Face Detection and Shadow Adjustment Technology
• 6.9cm/2.7″ HyperCrystal II LCD
• 10 Megapixel Live MOS sensor
• 3.5fps with up to 8 images in RAW buffer
• Built-in flash and wireless flash control
• 32 shooting modes
• Optional underwater case available
• Four Thirds Standard
• Compact and ergonomic design
• Bracketing functions
• ISO 100-1600
• AF/ AE lock functionality
• Depth of field preview
• Anti-shock (mirror lock) function
• One-touch white balance
• Perfect shot preview
• 100% field of view via LCD
• TruePic III image processor
• Detailed playback info screen with histogram
• Hi-Speed USB 2.0

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The latest addition to Olympus’ popular Mju series of digital cameras has it both: potency and style. Equipped with an impressive 7x optical zoom range, users can choose the power they want. The elegant Olympus Mju 1020 makes it easy to capture distant subjects in full detail, and incorporates an extra large 6.9cm/2.7” HyperCrystal LCD. Topped off with features such as Dual Image Stabilisation and Face Detection Technology, this 10.1 Megapixel model is set to impress when it hit the shelves in February 2008. Naturally, this technology comes wrapped in a stylish body which is available in a choice of two colours: Starry Silver or Midnight Black.

Olympus Mju 1020 - 7x Optical zoom
For photographers who don’t want to worry about large shooting distances, the Olympus Mju 1020 is just the thing. Its sensational 7x optical zoom makes even far-away subjects seem as if they’re right in front of the lens, while a powerful 10.1 Megapixel image sensor faithfully reproduces motifs in all their splendour. Additionally, a large 2.7”/6.9cm HyperCrystal II LCD enhances views even in direct sunlight, and a new in-camera panorama function plus 23 scene modes provide a maximum of photographic freedom.

Olympus Mju 1020 - BrightCapture technology
The Olympus Mju 1020 incorporates illuminated buttons for improved navigation in low-light conditions as well as BrightCapture Technology for better shots in night-time situations and Face Detection Technology. As an alternative to still pictures, movie recording with sound is available. And to ensure better picture quality and faster performance, the TruePic III image processor is incorporated in the new Olympus Mju 1020 digital compact camera.

Olympus Mju 1020 - Features
• 7x optical zoom (37-260mm) for exciting close ups
• 10.1 Megapixels to make poster-size prints
• 6.9cm/2.7″ HyperCrystal II LCD with extra bright display even in brilliant sunlight
• 23 scene modes for the best results in different situations
• Slim, metallic body in a choice of Starry Silver and Midnight Black
• Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-042
• Avoids blur thanks to Dual Image Stabilisation
• Face Detection Technology for perfectly focused and exposed faces
• Correct exposure of other image areas
• Better low light shooting thanks to BrightCapture Technology
• New in-camera panorama function
• Liven up your memories with movie recording with sound (VGA resolution 30fps)
• TruePic III image processor for faster image handling and higher image quality

Olympus Mju 1020 - BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus Mju1020 - Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

Olympus Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

Olympus Mju 1020 camera - HyperCrystal
A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once.

Olympus Mju camera - TruePic III image processor
Olympus’ newest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.

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Olympus E-420 digital reflex camera : Olympus announces the extremely portable E-420 digital SLR. The Olympus E420 is perfect for everyone who wants to step up to the power and performance of a digital SLR (single lens reflex), yet enjoy the ease of use and ability to compose images on the LCD common to point-and-shoot cameras. The lightweight 10-megapixel E420 DSLR offers heavyweight technologies. Weighing a mere 380 grams (13.4 ounces), the Olympus E-420 is 20 to 40 percent lighter than competing DSLRs. Good things come in this small package, including Live View, which enables users to hold the camera away from their faces and interact with their subjects - ideal when capturing photos of children, for example.

Olympus E-420 Live View LCD screen
The 10-megapixel Olympus E420 offers heavyweight technologies, including a bigger, more viewable 2.7-inch LCD and consumer-friendly fast On-Screen Autofocus, Face Detection, Shadow Adjustment Technology and Perfect Shot Preview to get the most out of the Live View experience. Additionally, when it comes to Live View, not all LCDs are created equal. At 2.7-inches, the portable Olympus E-420 LCD is large enough for users to compose and review images without squinting. The small camera’s LCD is not just larger, it is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience.

Olympus E-420 digital SLR technologies
The innovative technologies include:
• On-Screen Autofocus works as seamlessly as a point-and-shoot to display subjects in focus on the LCD the instant the shutter is pressed half way
• Face Detection Technology targets and locks on up to eight faces to ensure they are in focus and crystal clear for amazing portraits
• New and Improved HyperCrystal II Technology delivers twice the contrast and better viewing in extreme lighting conditions, a broader range of color detail, and a wider angle of view on the LCD so you and your friends can see it up to 176 degrees off-center
• Shadow Adjustment Technology captures detail in the bright areas of a frame and opens up detail in the shadows that other cameras would render too dark or underexposed
• Perfect Shot Preview enables you to view and select your favorite effect right on the LCD, and see how the image will look before you even capture it, so you know that what you see is what you get.

Professional image quality with the Olympus E420
“The Olympus E-420 delivers the professional-grade image quality of a digital SLR with the simple operation of a point-and-shoot camera,” said John Knaur, senior marketing manager - DSLR, Olympus Imaging America Inc. “Thanks to the camera’s small size and lightweight body, users can take the Olympus E420 everywhere, and they will never miss another shot because the of the camera’s straightforward controls. Additionally, our innovative technologies help consumers get more from Live View.”

Small size & Lightweight body
A camera designed to be held away from the face lets you take great photographs without weighing you down. The Olympus E-420 is small enough to fit into a purse or a jacket pocket and light enough to shoot with comfortably all day. Measuring 5.1 inches by 3.6 inches by 2.1 inches (excluding protrusions), it is the world’s smallest digital SLR. And at a featherweight 13.4 ounces, only its predecessor (E-410) weighs less. The Olympus E-420’s new ergonomic grip on the front of the body allows for easier one-handed operation and ensures a secure hold in the most challenging shooting conditions.

Olympus E-420 SLR lenses
The world’s smallest DSLR deserves a similarly compact lens, and Olympus has it: the ultra compact Zuiko 25mm f2.8 digital specific lens. This 0.9 inch-thick lens offers a fixed 50mm equivalent angle of view. Together with the E-420, the Zuiko 25mm f2.8 lens will offer the ultimate combination of ease of use and portability. Photographers can also purchase the Olympus E420 in a kit with a compact, Zuiko Digital 28-84mm equivalent (ED 14-42mm Four Thirds) f3.5-f5.6 lens that perfectly matches the imager so light strikes the sensor directly to ensure rich, accurate colors and edge-to-edge sharpness. Both lenses (Zuiko 25mm f2.8 and 28-84mm f3.5-f5.6) are part Olympus’ expanding line of 100 percent digital lenses - designed specifically for digital photography. Unlike other camera companies, Olympus does not rely on old film lenses, which often result in images with soft edges or other imperfections.

Live View LCD on the Olympus E420
Olympus was the first to bring Live View to a consumer DSLR (the E-330 in 2006), and Live View has revolutionized DSLR photography. Anyone who has photographed young children knows that you get the best reactions when you hold the camera away from your face and maintain eye contact and an engaging smile. If you have tried to take photos high above the heads in a crowd or low near the ground, you will appreciate that it is easier to use a swivel LCD screen than to climb a ladder or lie on your stomach. The Olympus E-420 solves these problems with its Live View LCD, which enables photographers to hold the camera away from their faces and at angles they just cannot reach by using the optical viewfinder alone. The E-420’s new Live View autofocus functionality now simplifies the process by working just like a point and shoot. By simply pressing the shutter button halfway, your subjects come into focus on the LCD, so when the perfect moment occurs it is easy to capture sharp images.

Olympus E-420 HyperCrystal II LCD display
A viewable LCD is where a great Live View experience begins. Few things are more annoying for a photographer than squinting to see an image on an LCD screen in bright sunlight or a dimly lit room. The Olympus E420 solves this problem with its large, bright 2.7-inch LCD display that incorporates new HyperCrystal II technology. This display offers twice the contrast for better viewing in extreme light conditions (i.e. when the sun is at your back), a broader color gamut that displays a greater range of color detail, and a 176-degree viewing angle.

Olympus Face Detection technology
A camera this consumer-friendly is perfect for taking portraits of friends and family while out and about. The Olympus E-420’s Face Detection feature distinguishes between people’s faces and the background. It tracks up to eight faces within the image area and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures. Even if your subjects are moving, the camera continuously tracks their faces.

Olympus Shadow Adjustment Technology
Shooting scenes with shadows can be tricky because of the extreme contrast between dark and bright areas. The Olympus E-420 addresses this challenge with Shadow Adjustment Technology that compensates for extreme contrast when shadow areas are underexposed and lack visible detail. Now users can preview and capture images with the same fine contrast they see with their own eyes.

Olympus E420 Pre-set scene select modes
With 18 pre-set scene-select modes for every imaginable shooting scenario and full manual controls, the Olympus E-420 offers a world of possibilities to photographers. Additionally, Perfect Shot Preview enables users to preview and select various photographic effects on a live, multi-window screen on the LCD before snapping the shot. This feature shows photographers what their images will look like beforehand under various settings, ensuring that they capture exactly what they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as exposure compensation, white balance and metering.

Olympus E-420 Live MOS image sensor
Capturing, enlarging and displaying amazing images on your wall is a snap thanks to the Olympus E420’s 10 million pixels for high-resolution photos. The 10-megapixel sensor gives users the flexibility to enlarge prints to the sizes supported by many of today’s printers, or crop the image to print only a part of the image that is important to them. The high-performance Live MOS image sensor in the Olympus E420 delivers excellent dynamic range for accurate color fidelity and a new state-of-the-art amplifier circuit dramatically reduces noise and captures fine image details in the highlight and shadow areas.

Olympus E-420 White balance
Many digital SLR users want to focus their attention on things other than white balance while they are on the move. As a result, the Olympus E-420 features an improved automatic white balance performance with a new algorithm for more accurate color.

Olympus TruePic III Image Processor
Olympus’ TruePic III Image Processor produces crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III also lowers image noise by one step to reduce graininess in images shot at higher ISO settings, enabling great results in low-light situations. Worried about missing the winning goal at the soccer game? The image processor on the Olympus E420 enables it to shoot up to 3.5 frames per second in sequenced shooting mode, which means that photographers will be able to capture fast-paced action as it happens.

Olympus E-420 Dust Reduction system
Life moves too fast to spend time worrying about dust ruining your images. Olympus’ proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. These spot-free photos liberate users from hours spent retouching photographs at the computer or sending their cameras back to the manufacturer to remove dust trapped inside.

Flash memory for the Olympus E420
Accepting both CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the Olympus E-420 provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

Wireless electronic flashes compatibility
If you decide to venture into the arena of advanced lighting, the E-420 is ready to meet the challenge. The Olympus E420 is compatible with the Olympus FL-50R and FL-36R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the E-420, wireless multi-flash photography is possible. The Olympus E420 can control up to three wireless flash groups independently, with several flash units per group.

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It’s about forethought, professional specifications and the seamless integration of cutting-edge technology: The Olympus E-510 delivers nothing short of impeccable performance. This successor to the E-500 gives photographers a better way to frame compositions since it boasts Live Preview capability on its 2.5″ HyperCrystal LCD. Olympus proves itself once again as a technology leader with this camera’s built-in image stabiliser. As it is incorporated directly into the body, there’s no need for the costly inclusion of a stabiliser in each lens. Experience dramatically improved shooting results with a new image processing engine that offers excellent noise performance - thus bringing picture quality to a whole new level.

Olympus E510 - Supersonic Wave Filter
And as with all of its E-System cameras, Olympus eliminates the threat of dust: The patented Supersonic Wave Filter was the first of its kind in 2003 and continues to promote dust-free photography in the Olympus E-510. What’s more, the addition of a new Live MOS sensor in this Four Thirds- based camera delivers 10 Megapixels of high-quality detailed photography.

Olympus E-510 - Image stabiliser
Settle for nothing less than the latest in imaging technology. Living up to its reputation as one of the world leaders in digital photography, Olympus has equipped the body of the E-510 with an image stabiliser - so there’s no need to have it in every lens, like with other D-SLRs. Enjoy protection against blur caused by camera shake when working with long exposure times or high magnifications: Don’t risk blurring a shot in high action situations, or when there’s no tripod at hand. All that you need to protect images against blur is built right into the body of this powerful addition to the E-System. And enjoy true-to-life colour reproduction along with exceptional noise performance thanks to the new image processing engine.

Olympus E-510 DSLR - Live Preview
The incorporation of Live Preview takes D-SLR photography in a new and exciting direction. Ensure picture sharpness with unprecedented accuracy: The ability to view images on the 2.5”/6.4cm HyperCrystal LCD at magnifications of 6x or 10x in manual focus mode guarantees that pictures always come out sharp. Auto-focusing is as easy as a push of the AEL button: A quick flip up and then down of the mirror allows the AF measurement to be made - and shooting can begin. Furthermore, with superb image processing speeds of 3fps with a seven image RAW buffer in burst mode, there’s no need to worry about missing a great shot.

Olympus E-510 SLR - Comfort & Control
Indulge in the simple convenience of smart design. With both exposure and white balance compensation available for viewing directly on the LCD, it’s a cinch to adjust to the perfect light and colour settings. There’s even a histogram function to allow for exceptionally accurate exposure control. The Olympus E-510 is one-of-a-kind: Not only does it have the power to satisfy the seasoned professional with an array of manual settings - but there are also 18 easy-to-use scene programmes like Macro and xD Panorama, allowing virtually anyone to get in on the action. The incorporation of colour modes plus Black&White filters add another dimension of creative possibility to this D-SLR’s enticing list of features.

Olympus E510 digital reflex camera
There’s a choice of data storage options in the Olympus E-510 with slots for both the xD-Picture Card and CompactFlash cards - so users upgrading from Olympus compact cameras can continue using their existing cards, which even enable the use of this camera’s xD Panorama scene programme. Ten different languages on board plus a further 15 for download ensure that the Olympus E-510 remains accessible to everyone - no matter what their native tongue - while the incorporation of Hi-Speed USB guarantees the extra-speedy transfer of pictures to a computer or photo printer. And rest assured that great shots are possible in even the most uncertain of situations: With its bracketing function, the Olympus E-510 takes a sequence of three shots in WB and Exposure mode and five shots in Focus mode. What’s left is a choice of photos, from which the best may be chosen. This increases the chance of great shots by potentially compensating for the uncertainty of the moment.

Olympus E-510 - SLR accessories
The E-510, with a long-life rechargeable battery, is a bona fide E-System D-SLR - meaning that it’s compatible with almost the entire range of E-System accessories. Based on the Four Thirds Standard, this exemplary range of parts features near-telecentric lenses - which are optimised for the specific needs of digital photography in order to provide edge-to-edge colour, sharpness and brightness. Revel in the superiority of this flexible and comprehensive system of lenses, flashes and other accessories.

Olympus E-510 D-SLR for professional photography
The Olympus E-510 is the latest example of Olympus’ commitment to imaging excellence and precision. With Live Preview, a built-in image stabiliser for even sharper shots in shaky conditions and a new engine to guarantee exceptional noise performance and overall improved results, it’s clear that this D-SLR is ready to deliver nothing less than the ultimate in professional-grade photography. This awe-inspiring addition to the E-System will become available in July 2007.

Olympus E-510 - Features
• dSLR with built-in image stabiliser
• 10 Megapixel Live MOS sensor
• Live Preview
• New image processing engine
• Hi-Speed USB 2.0
• 2.5”/6.4cm HyperCrystal LCD
• Supersonic Wave Filter for dust protection
• 28 shooting modes (incl. 5 exposure, 5 creative & 18 scene modes)
• Built-in pop-up flash (GN 10)
• 3fps with up to seven images in RAW buffer
• AF-lock functionality
• Depth of field preview function
• Bracketing function (Exposure, White Balance, Focus)
• Detailed playback info screen with histogram
• Based on Four Thirds Standard, making it compatible with almost the entire range of system accessories

Olympus Zuiko Top Pro lens range
• Zuiko Digital ED 7-14mm (14-28mm) 1:4.0
• Zuiko Digital ED 35-100mm (70-200mm) 1:2.0
• Zuiko Digital ED 90-250mm (180-500mm) 1:2.8
• Zuiko Digital ED 150mm (300mm) 1:2.0
• Zuiko Digital ED 300mm (600mm) 1:2.8

Olympus Zuiko Pro lens range
• Zuiko Digital 11-22mm (22-44mm) 1:2.8-3.5
• Zuiko Digital 14-54mm (28-108mm) 1:2.8-3.5
• Zuiko Digital ED 50-200mm (100-400mm) 1:2.8-3.5
• Zuiko Digital ED 8mm (16mm) 1:3.5 Fisheye
• Zuiko Digital ED 50mm (100mm) 1:2.0 Macro

Olympus Zuiko Standard lens range
• Zuiko Digital ED 14-42mm (28-84mm) 1:3.5-5.6
• Zuiko Digital 14-45mm (28-90mm) 1:3.5-5.6
• Zuiko Digital ED 18-180mm (36-360mm) 1:3.5-6.3
• Zuiko Digital 40-150mm (80-300mm) 1:3.5-4.5
• Extra compact Zuiko Digital ED 40-150mm (80-300mm) 1:4.0-5.6
• Zuiko Digital 35mm Macro (70mm) 1:3.5

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Ready for the adventure of a lifetime? Then get to know the shockproof, waterproof and freezeproof Mju 850 SW digital camera since this unstoppable model goes anywhere you do. What’s more, advanced features such as Face Detection Technology deliver impeccable shots in superior Olympus quality every time. Shockproof to 1.5m, waterproof to 3m and freezeproof to -10°C, this powerful camera boasts 8.0 Megapixels for detailed shots. A 2.5”/6.4cm HyperCrystal LCD makes for comfortable framing and reviewing, while a 3x optical zoom affords additional framing flexibility. And for fantastically precise macro shots, an integrated LED Macro Illuminator is there to shed plenty of light on the subject.

Olympus Mju 850 SW - Shock & Waterproof digital camera
With advanced features such as Face Detection, Shadow Adjustment and BrightCapture Technology, the Olympus Mju 850 SW delivers perfectly exposed and focused shots, plus better results in low light. Digital Image Stabilisation is additionally available to protect against blur caused by handshake or fast-moving subjects. And an incredible 38 languages on board allow users across Europe to navigate this cameras’ intuitive menu in their native tongue. For added fun up to 40m below the water’s surface, underwater case PT-041 is available as an optional extra for the Olympus Mju 850 SW. Featuring an attractive metal body in a choice of Starry Silver, Midnight Black or Metal Pink, the Olympus Mju 850 SW is the tough Mju model for everyone. The Olympus Mju 850 SW digital camera will be available from February 2008.

Olympus Mju 850 SW - Features
• Exciting shots in and by the water as waterproof to 3m
• Take it anywhere, anytime as shockproof up to 1.5m
• 6.4cm/2.5″ HyperCrystal LCD with a bright display even in brilliant sunlight
• 8.0 Megapixels to make poster-size prints
• 3x optical zoom (equiv. to 38-114mm) for stunning portraits
• Sleek metal body in 3 colours: Starry Silver, Midnight Black or Metal Pink
• Face Detection Technology for perfectly focused and exposed faces
• Correct exposure of other image areas
• Digital Image Stabilisation for less blur
• Better low light shooting thanks to BrightCapture Technology
• Best companion also in winter as freezeproof
• 24 scene modes for the best results in different situations
• Liven up your memories with movie recording with sound (VGA resolution 30fps)
• TruePic III image processor for faster image handling and higher image quality
• Optional underwater case PT-041 (40m depth)

Olympus Mju 850 SW - BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus Mju 850SW - Digital Image Stabilisation
A special shooting mode, where the camera automatically increases ISO sensitivity to allow shorter shutter speeds - which helps to avoid image blur caused by camera shake or by fast-moving objects.

Olympus Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

Olympus Mju 850SW - HyperCrystal
A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once.

Olympus Mju 850SW - Shadow Adjustment Technology
A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.

Olympus TruePic III image processor
Olympus’ newest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.

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Looks like word on the street has it that the Olympus E-330 DSLR will get a replacement in the form of the E-430, if a post on Photo-Forum.net is to be believed. The E-430 is tipped to come with a 12-megapixel sensor, a live view, flip-out 2.5″ LCD display, a wired remote option, a higher continuous shooting rate and a larger raw buffer. What is most convincing would be the image posted that looks real, but until Olympus makes an official announcement, this is relegated to the rumor mill.

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Olympus Mju 1010 digital camera : The latest addition to Olympus’ popular Mju series has it both: potency and style. Equipped with an impressive 7x optical zoom range, users can choose the power they want. The elegant Mju 1010 makes it easy to capture distant subjects in full detail, and incorporates an extra large 6.9cm / 2.7” HyperCrystal LCD. Topped off with features such as Dual Image Stabilisation and Face Detection Technology, this 10.1 Megapixel model delivers crystal-clear photos even when creating poster-size prints. The stylish Olympus Mju 1010, which comes in a sleek body in a choice of Starry Silver, Midnight Black and Royal Blue, is also sure to go as long as you need it to with an LI-50B rechargeable battery for an increased lifespan of up to 25%.

Olympus Mju 1010 - Face Detection technology
With the Olympus Mju 1010, achieving outstanding image quality is child’s play. The Olympus Mju 1010 incorporates illuminated buttons for improved navigation in low-light conditions as well as BrightCapture Technology for better shots in night-time situations and Face Detection Technology. As an alternative to still pictures, movie recording with sound is available. And to ensure better picture quality and faster performance, the TruePic III image processor is incorporated in the new Olympus Mju 1010 digital compact camera. The Olympus Mju 1010 will hit the shelves in February 2008.

Olympus Mju 1010 - Features
• 7x optical zoom (37-260mm) for exciting close ups
• 10.1 Megapixels to make poster-size prints
• 6.9cm/2.7″ HyperCrystal LCD with extra bright display even in brilliant sunlight
• 23 scene modes for the best results in different situations
• Sleek, metal body in a choice of three colours: Starry Silver, Midnight Black and Royal Blue
• Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-042
• Avoids blur thanks to Dual Image Stabilisation
• Face Detection Technology for perfectly focused and exposed faces
• Correct exposure of other image areas
• Better low light shooting thanks to BrightCapture Technology
• New in-camera panorama function
• Liven up your memories with movie recording with sound (VGA resolution 30fps)
• TruePic III image processor for faster image handling and higher image quality

Olympus Mju 1010 - BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.
Olympus Mju1010 - Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

Olympus Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

Olympus Mju 1010 camera - HyperCrystal
A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once.

Olympus Mju camera - TruePic III image processor
Olympus’ newest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.

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Olympus Mju 840 digital camera : The latest addition to Olympus’ popular Mju series of digital cameras has it both: potency and style. Equipped with an impressive 5x optical zoom range, users can choose the power they want. The elegant Olympus Mju 840 makes it easy to capture distant subjects in full detail, and incorporates an extra large 6.9cm/2.7” HyperCrystal LCD. Topped off with features such as Dual Image Stabilisation and Face Detection Technology, this 8.0 Megapixel model is attention-grabber and sharpshooter in one. It catches the eye with a stylish metal body in a choice of Starry Silver, Midnight Black, Ocean Blue and Candy Pink. The Olympus Mju 840 will hit the shelves in February 2008.

Olympus Mju 840 - Super Macro function
For exciting extreme close-ups, a Super Macro function is there to bring stunning surface details to life. The Olympus Mju 840 incorporates illuminated buttons for improved navigation in low-light conditions as well as BrightCapture Technology for better shots in night-time situations and Face Detection Technology. As an alternative to still pictures, movie recording with sound is available. And to ensure better picture quality and faster performance, the TruePic III image processor is incorporated in the new Olympus Mju 840 digital compact camera.

Olympus Mju 840 - Features
• 5x optical zoom (to 36-180mm) for exciting close-ups
• 8.0 Megapixels to make poster-size prints
• 6.9cm/2.7″ HyperCrystal LCD with extra bright display even in brilliant sunlight
• 20 scene modes for the best results in different situations
• Attractive metal body in a choice of four colours: Starry Silver, Midnight Black, • Ocean Blue and Candy Pink
• Avoids blur thanks to Dual Image Stabilisation
• Face Detection Technology for perfectly focused and exposed faces
• Correct exposure of other image areas
• Better low light shooting thanks to BrightCapture Technology
• New in-camera panorama function
• Liven up your memories with movie recording with sound (VGA resolution 30fps)
• TruePic III image processor for faster image handling and higher image quality

Olympus Mju 840 - BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus Mju840 - Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

Olympus Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

Olympus Mju 840 camera - HyperCrystal
A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once.

Olympus Mju camera - TruePic III image processor
Olympus’ newest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.

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