Photo critics Part #1, Ruven Afanador “Fashion”
Thursday, February 28th, 2008Today I’d like to present to you the works of one of the famous photographers - Ruven Afanador. From the start here is the URL to his portfolio http://www.art-dept.com/artists/afanador/index.html so you guys could follow up and agree or disagree with my critics. Today I will be reviewing only one photo session called “fashion”
Those who will be interested in his biography please feel free to use google
So let’s start with the fact that this piece of criticism will be absolutely subjective and reflect only authors personal point of view on Ruven Afanador’s works.

The photo session starts with a mannequin theme where we can see combination of mannequins and models in make up that thematically suits the atmosphere of pictures. I think that by these 6 pictures Ruven sort of starts the main topic called “Fashion” with one of the main attributes that is a model and a dummy. It seems to me maybe somehow it represents the equality of the two but I would consider it to be offensive towards the model as a profession on one hand BUT on the other hand I see where he is going - these two have the same purpose and that’s the level where he equalizes them. Anyway let’s proceed with the next photographies.
Next 6 scenes are a lot different but still represent fashion. We can call it one of the aspects of fashion that is royal or we can say pompous. It is pretty obvious as we see the model in expensive dress, her haircut, castle on the background and of course an eagle that is pretty royal symbol to me and a horse. I can say that each scene is prepared professionally because the combination of dressing, surrounding and background seem pretty elegant, all of the attributes are on their exact places.
Proceeding further with the black and white pictures of a male model - I don’t really get it! I mean what is it? A part of Ruven’s tape that was not supposed to get to his portfolio? It’s hard to believe that these 6 photos can be related to fashion I mean maybe he wanted to slightly continue the royalty theme but guess what? it’s not there, the only thing in this part that can be considered good is the quality but not the idea.
Next 6 photos blow my mind. It’s industrial, psychedelic, futuristic and glamorous. I don’t want to go into a lot of needless details you just check it out. In comparison with the previous 4 pictures these are the combination of fresh idea and top quality.
Proceeding further we come across with strict glamor. You can tell it on the fly as the major colors here are white, gold and black, the others are not as dominating. As for me it looks even creepy as the model looks like a mummy or a patient after brain surgery.
Second page starts with 7 pictures. It is a combination of nu and glamor. In this part the model attracted my attention. Ruven uses not a mannequin type of model but a total opposite. She reminds me of woman image of Leonardo da Vinci period. The main streams of this part are tenderness, sensitivity and beauty and Ruven reflects it pretty clear.
Next is a science fiction and horror part. Models with aliens and monsters representing movie fashion and that’s pretty much it.
The following scenes negatively surprise me again. It looks like Mr. Afanador has some difficulties with picturing just male models or uses them when there is a lack of idea. I can’t get what is he trying to say there. I mean I know we are talking not about art here but about quality commercial photography and from what I know even here there should be sort of an idea. Enough about it NEXT!
There goes another two portions of glamor in a row. Something new? No. Quality? Yes.
At the end of the second page we can see something fresh. I think the idea of it is to show exotic and it works out pretty well. Fine model, professional makeup, cloths, background, surrounding every single details talk to you about exotic. It was a good idea to use african theme here, suits very good.
On the last page there is a mixture of photographies of straight glamor character and starts with hardcore glamor moves to some sort of flower maniac glamor then continues with techno glamor. Then goes chaos that I am still looking at trying to get a single thought but no success so far. Fashion ends with anime containing glamor again. Well what can I say isn’t glamor is still on the peak of fashion? I think yes.
by Eugene Korshunovich



















