Sony launches CyberShot DSC-T300

Sony will launch a new Cyber-shot series digital camera, the DSC-T300, in the Taiwan market on March 21 at a recommended retail price of NT$13,980 (US$456), according to Sony Taiwan.

The DSC-T300 features a 10.1-megapixel resolution, 3.5-inch 230,000-pixel TFT-LCD screen, 5x optical and 2x digital zoom, Enhanced Face Detection and Child Priority Face Detection. Dimensions are 94×59.3×21.4mm (W×H×D) with a weight of 149g not including battery or memory card.

The price of DSC-T300 is 7-13% lower than the NT$15,000-16,000 charged for its preceding models, according to industry sources. Sony currently has the largest share of Taiwan’s digital camera market at 25-30% in terms of sales volume, followed by Canon with 20-22%, the sources indicated.

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