Photography Magazine

The new Cyber-shot S-Series expands with the Sony CyberShot S750 digital camera, delivering great-looking pictures plus smart features without breaking the bank. Attractively priced to appeal to entry-level photographers, the slim new Cyber-shot S750 puts amazing images within everyone’s reach. With a high-quality Sony 3x optical zoom lens and a high resolution of 7.2 effective megapixels, the Sony CyberShot S750 produces detail-packed images that look amazing blown up as A3 sized prints. The Sony CyberShot S750 offers Face Detection. This powerful Sony-developed technology can track up to three faces in the frame at a time, adjusting focus and exposure for clear, beautifully exposed portraits of friends and family.

Sony S750 - Lithium Ion battery
The Sony Cyber-Shot S750 is the first CyberShot S-Series model to use a high-capacity Sony lithium ion battery instead of standard alkaline cells. This ensures a thinner, lighter profile than previous S-Series cameras. In addition, the slim-line battery takes up less space than conventional cells when you’re carrying spares in a pocket or bag: great when you’re away from home for longer periods and don’t want to run out of power.

Sony Cyber-Shot DSC-S750 - ISO sensitivity
The Sony CyberShot S750 lets you capture clear, blur-free pictures without the aid of flash if you’re shooting in low light or on cloudy days. Selecting ‘High Sensitivity’ mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.

Sony CyberShot S750 - LCD monitor
A new multi-point autofocus mode ensures sharp, accurately focused images, even when your subject is moving or isn’t in the centre of the frame. Pictures and camera settings can be viewed clearly on the large, high resolution 2.5-inch LCD screen. It’s great for composing and viewing shots as well as reading menus and camera settings. With a wide display viewing angle, everyone can get a clearer picture of your memories, too. Touching a button on the Sony DSC-S750 switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There’s also an on-screen Histogram mode that displays image brightness in graphical form – useful if you’re fine-tuning exposure settings for the best possible results.

Sony Cyber Shot S750 - On-screen advice
Digital camera newcomers will appreciate the handy display of functions like flash, macro and self-timer settings. There’s also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial. The Sony S750 digital camera can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining. The Sony CyberShot S750 will be available throughout Europe from end February 2008.

Sony CyberShot DSC-S750
• 7.2 effective megapixels
• 3x optical zoom lens
• 2.5-inch LCD
• Face Detection
• Compact, ergonomic body
• Up to ISO 1250
• Lithium ion battery
• Available in Silver

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Canon PowerShot SD790 IS Digital Elph digital camera : Whether capturing spur-of-the moment inspirations or momentous family occasions, Canon USA’s newest PowerShot SD790 IS Digital ELPH camera continues to provide intelligent, easy-to-use features, resulting in fantastic photos. Integrated Canon technologies such as Motion Detection Technology, Optical Image Stabilization, Genuine Canon Face Detection Technology, and Canon’s proprietary DIGIC III imaging processor, along with the inherent style of the ELPH line; makes the PowerShot SD790IS the ideal accessory for capturing a night out on the town or an intimate social gathering. The Canon PowerShot SD790 IS kit carries an estimated retail price of $349.99.

Trend setting digital camera
“The Canon SD790 IS Digital ELPH camera carries on the trend-setting traditions and extends the boundaries of technological ease and the individual sense of style that has always been at the heart of the ELPH line up,” states Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon USA. “Canon continues to draw upon its 70 years of imaging excellence and photographic expertise to develop new technological advancements, as well as create stylish form factors as seen in the iconic box and circle design of ELPH cameras.”

10 Megapixel Canon SD790 IS camera
The 10-megapixel Canon PowerShot SD790 IS Digital ELPH camera’s optically image stabilized 3x zoom has a focusing range from a wide-angle equivalent of 35mm to a maximum telephoto equivalent of 105mm. Furthermore, the Canon PowerShot SD790 IS camera features a quick and easy-to-use multi-control dial.

Canon PowerShot SD790IS Digital ELPH Design
Though smaller than a deck of playing cards, the Canon PowerShot SD790 IS Digital ELPH camera conveys a cool, substantial look and feel, thanks to its solid, yet streamlined, chiseled design. Adding to its appeal is the camera’s large and highly visible, three-inch PureColor LCD II display, with an adjacent multi-control dial and new button configuration that combine to form a flat control panel.

Canon Optical Image Stabilizer
Among the significant technological advances on the new PowerShot SD790 IS camera is Canon’s intelligent anti-blur system. Developed by linking four of Canon’s most cutting-edge achievements: Optical Image Stabilization, Motion Detection technology, Hi-ISO Auto and Noise Reduction technology, the result is consistently sharp and clear pictures, even when the shooting conditions and circumstances may not be ideal. The most common cause of blurry pictures is actual camera shake. This can be caused by anything from a photographer’s unsteady hands to movement in a car along a bumpy road to shots where the zoom lens is extended to a maximum telephoto length or even dimly lit conditions without benefit of flash that causes the shutter to stay open longer in order to admit enough light to make a proper exposure. Canon’s proprietary Optical Image Stabilizer (OIS) physically compensates for camera movement and shake by actually shifting the lens (unlike other Image Stabilization systems that merely mask the undesirable movement electronically).

Canon Motion Detection Technology
Adding to the ELPH camera anti-blur effectiveness, Canon’s Motion Detection Technology is linked to the camera’s High ISO Auto mode. This improves image clarity by raising ISO speeds (and shutter speeds) for fast-moving subjects (such as a child hitting a baseball from home plate and then running towards first base) or lowering ISO speeds to reduce noise when the subject is stationary. In short, when this impressively intuitive technology detects movement it automatically raises the ISO just enough to reduce image blur. When no movement is detected, it optimally lowers the ISO to reduce noise.

Genuine Canon Face Detection Technology
The Canon PowerShot SD790IS Digital ELPH camera features the latest and most advanced generation of Genuine Canon Face Detection Technology, thus ensuring that up-to nine forward-looking faces in the frame - whether posed for a family portrait, candidly capturing friends and fun, or spontaneously snapping a toddler’s expression of triumphant glee as two halting steps - are in focus and properly exposed, with or without flash. In addition to focus and exposure control, the camera’s Face Detection feature captures truer, more accurately lit skin tones (and hence more beautifully rendered pictures) thanks to Canon’s improved Face Detection White Balance. There’s also a new optional “AF Point Zoom” feature that digitally enlarges the face of the main subject on the camera’s LCD screen to make it easy to determine the optimum timing for clicking the shutter to capture the moment.

Canon In-Camera Image Enhancement
Canon Digital ELPH cameras offer an array of in-camera processing features that once required tweaking with computer-based photo software. Now, newly developed Automatic Red Eye Correction can be engaged while shooting, minimizing the need for correction before printing or sharing images. With Canon’s Image Inspection Tool, users can review pictures recently taken on the camera’s bright, brilliant and easy-to-read 230,000-pixel PureColor LCD II display by zooming in to ensure that the subjects are in focus and to check for such picture-damning details as closed eyes or inappropriate expressions. What’s more, with the Trimming Function, users can easily crop images, centering and creating memorable close-ups whether they are smiling faces or iconic cityscapes.

Canon DIGIC III Imaging Processor
The “brain” in the new PowerShot SD790 IS digital camera is Canon’s proprietary DIGIC III imaging processor. This exclusive chip is responsible for higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What’s more, the DIGIC III processor improves both the image quality and the cameras’ power consumption, extending the battery life under typical shooting conditions.

Canon SD790 IS Digital Elph - Price & Availability
The Canon PowerShot SD790 IS Digital ELPH camera is scheduled to be in stores end of March. The camera kit includes a battery pack and charger, a 32MB SD memory card, a USB interface cable, an AV cable, a wrist strap and Canon’s software suite. The Canon PowerShot SD790 IS kit carries an estimated retail price of $349.99.

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Sony will launch a new Cyber-shot series digital camera, the DSC-T300, in the Taiwan market on March 21 at a recommended retail price of NT$13,980 (US$456), according to Sony Taiwan.

The DSC-T300 features a 10.1-megapixel resolution, 3.5-inch 230,000-pixel TFT-LCD screen, 5x optical and 2x digital zoom, Enhanced Face Detection and Child Priority Face Detection. Dimensions are 94×59.3×21.4mm (W×H×D) with a weight of 149g not including battery or memory card.

The price of DSC-T300 is 7-13% lower than the NT$15,000-16,000 charged for its preceding models, according to industry sources. Sony currently has the largest share of Taiwan’s digital camera market at 25-30% in terms of sales volume, followed by Canon with 20-22%, the sources indicated.

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Canon’s top-of-the-line professional digital SLR, this model captures an exceptional level of detail with a full-frame sensor, exceeding even ISO 100 film in resolution and color accuracy. It also employs one of the fastest autofocus systems we’ve ever tested and provides extremely good metering and exposure tools, including multispot and AF-linked spot metering. Its large, gasket-sealed metal body is as rugged as they come and incorporates a vertical grip and dual media slots that you can record to simultaneously. Although its 2-inch LCD isn’t as large as the 2.5-inch screens that Canon has started to put on SLRs recently, its viewfinder is among the best we’ve seen and is compatible with nine interchangeable focusing screens. This is one of the most customizable cameras money can buy. Naturally, the 1Ds Mark II takes Canon’s EF lenses and EX-series Speedlites. Compatible accessories include Canon’s DVK-E2 data verification kit and WFT-E1A wireless transmitter. The 1Ds Mark II doesn’t capture TIFFs, but you can process its RAW images with the included Digital Photo Professional 2.1 software.

Canon EOS 1Ds Mark III digital SLR
The Canon EOS-1Ds Mark III inherits the new technology platform introduced earlier this year in the Canon EOS-1D Mark III, including 63-zone exposure metering, 19 cross-type auto focus system, a 3.0” LCD with Live View mode and EOS Integrated Cleaning System. The Highlight Tone Priority function expands dynamic range for more depth and detail in bright areas. The launch is supported with the announcement of Canon’s new ultra wide-angle lens, the Lens 2.

Canon EOS 1Ds Mark III - Great image quality
“Taking image quality and versatility to unprecedented levels, the Canon EOS 1Ds Mark III redefines commercial photography conventions”, said Karz Suzuki, Head of Canon Professional Services. “The camera will strengthen Canon’s popularity amongst professional studio photographers. Culminating 20 years of EOS development, the Canon EOS-1Ds Mark III represents a definitive moment in our company’s photographic history.”

Canon EOS-1Ds Mark III d-SLR - Features
• 21 Megapixel full frame (35mm) CMOS sensor
• 5 fps continuous shooting for up to 56 frames
• Dual “DIGIC III” processors
• Highlight Tone Priority
• Auto focus system with 19 cross type sensors and 26 focus assist points
• EOS Integrated Cleaning System
• ISO 100-1600 (expandable to L:50 H:3200)
• 3.0” 230K pixel LCD with Live View mode
• Redesigned viewfinder now wider and brighter

Canon EOS-1Ds Mark III SLR camera - Image quality
The Canon EOS-1Ds Mark III produces files that exceed the standard resolution requirements of leading agencies and stock libraries. The third generation CMOS sensor incorporates a new pixel design with on-chip noise reduction circuitry to ensure high image quality all the way to ISO 1600. 14 bit A/D converters provide a total colour depth of 16,384 tones per pixel - delivering smoother gradations and more accurate colour reproduction. The option to expand to H:3200 will be welcomed by professionals working in churches and sensitive situations where the use of flash is not permitted or desired. Where discretion is paramount, a silent drive mode delays shutter re-cocking for as long as the shutter release remains depressed. Highlight Tone Priority mode gives wedding and landscape photographers the option to boost dynamic range for highlights when shooting above ISO 200 - reproducing more tonal detail from wedding dresses, clouds and other bright objects.

Canon EOS-1Ds Mark III DSLR - Precision & Control
The auto focus system includes 19 cross-type sensors with sensitivity up to f/2.8, spread across the AF area to better accommodate off-centre subjects. An additional 26 AF assist points help with AF tracking accuracy. The control layout includes a dedicated AF-ON button on the back of the camera, allowing users to instantly switch auto focus on when composing. The viewfinder is now brighter with a wider angle of view, while the 63-zone metering system gives photographers a greater degree of control over exposure.

Canon EOS-1Ds Mark III SLR - LCD with Live View
The bright 3.0” LCD monitor provides 230K pixels resolution for precise framing and reviewing. Live View mode displays a real-time image on the LCD, including a selectable grid overlay and a live histogram that simulates image exposure. For the studio environment, remote Live View lets the photographer compose, adjust settings and capture the shot from a PC using the supplied EOS utility software.

Canon EOS 1Ds Mark III - Controls & Menu
The Canon EOS 1Ds Mark III’s menu incorporates a tab structure that eliminates scrolling for vastly improved readability and ease of use. Improving on previous models, personal settings and custom functions are consolidated into 57 custom functions grouped into four logical categories. Photographers can also now see at a glance any default setting changes. The My Menu option allows photographers to store frequently used settings on a separate menu for immediate access. Settings for recently released accessories such as the Speedlite 580EX II and the Wireless File Transmitter WFT-E2 can be controlled directly from the LCD. Along with a new dedicated ISO button, ISO is permanently displayed on the top LCD panel.

Canon EOS-1Ds Mark III DSLR camera - Reliability
Shutter durability is increased by 50% to 300,000 cycles. A magnesium alloy casing with dust and moisture resistant seals protects the body. The EOS Integrated Cleaning System reduces, repels and removes dust from the sensor to significantly limit the need for manual cleaning. To avoid image loss, a warning alarm sounds if the memory card door is opened while images are still being written.

Canon EOS 1Ds Mark III reflex camera - Connectivity
Interfaces include video out (for display in both NTSC and PAL formats - with the Live View mode ideal for live display to clients during the shoot) and USB 2.0. To prevent the USB cable becoming accidentally dislodged during shooting, a special connection secures it to the camera body.

Canon EOS-1Ds Mark III SLR - Compatibility & Accessories
As well as full compatibility with all EF lenses and EX Speedlite flashes and accessories, the Canon EOS-1Ds Mark III is supported by the recently released Wireless File Transmitter WFT-E2. The WFT-E2 enables secure wireless uploads to FTP servers as well as remote access via HTTP and PTP protocols. The unit also connects wirelessly to external storage media and supports GPS tagging when used with a portable GPS device. For assignments where image protection and authenticity are crucial, the Canon EOS-1Ds Mark III is compatible with the Original Data Security Kit OSK-E3.

Canon EOS-1Ds Mark III digital SLR - EF USM lens
Today’s launch coincides with the release of the EF 14mm f/2.8L II USM: Canon’s new professional L-series ultra wide-angle lens for the photographer requiring a slightly different perspective. As with many L-series lenses and the Speedlite 580EX II, the EF 14mm f/2.8L II USM incorporates environmental sealing to match that of the EOS-1Ds Mark III, creating a fully weatherproof camera system. Aspherical and UD lens elements produce exceptional image quality with improved corner-to-corner sharpness. The ring-type USM delivers fast, silent auto focus with full-time manual focus override. A circular aperture produces pleasing bokeh at wide apertures and Super Spectra coatings suppress ghosting and flare by suppressing internal reflections from lens element and sensor surfaces.

Canon EOS 1Ds Mark III DSLR - Software
The Canon EOS-1Ds Mark III is packaged with a comprehensive software suite to streamline the photographer’s workflow. This includes Digital Photo Professional (DPP) RAW conversion/processing software for complete RAW image processing control. DPP also integrates with camera features such as the Dust Delete Data and Picture Style. The camera also comes with EOS Utility, ImageBrowser/Zoom Browser and Photostitch.

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Few will argue that Nikon’s DSLRs are among the most esteemed digital cameras available; however, the prevailing sentiment among photo enthusiasts is that the compact Nikon digicams often pale in comparison to their bigger siblings. All that’s about to change with the introduction of the shirt-pocket sized Nikon Coolpix P50 ($160, street), an 8.1-megapixel image-making dynamo.

The Coolpix P50 is nearly the size of Nikon’s flagship point-and-shoot, the Coolpix P5100, yet has none of the gizmos, fluff, and confounding extras that get in the way of everyday shooting. There are no WiFi features, complex button schemes to learn or even a hot shoe. What you’ve got instead with the P50 is a stripped-down hotrod of a camera for the casual snapshooter or budget-minded enthusiast.

Sure, you give up some high-end control for the cost, such as RAW capture and full manual exposure, but we’re OK with that at this price. Nikon is more than generous with shutter speeds though, having a full range from 8 seconds to 1/1000th of a second available and an ISO range of 64 to 2000. It is clear though that Nikon’s intent is to make the P50 a utilitarian image-producing machine.

The P50 fits well in smaller hands and snuggles into a shirt pocket, but measuring 3.8 x 2.6 x 1.8 inches and weighing-in at 5.6 ounces, it will appear a bit bulky and feel weighted.

Even the battery source for the P50 has been simplified, using 2 standard “AA” batteries for power. The conservative feature set also allows the P50 to sip power, having a CIPA rating of 140 shots — respectable for just 2 cells. Real-life evaluations with the camera however, are more in the range of 200-230 shots using fresh batteries.

Placing the P50 next to the more complex flagship of the Coolpix line, the P5100, is an amazing lesson in making simplicity work very well. It may seem unfair to compare the P50 to the higher-end P5100, yet in many ways, they are similar beasts. Like the P5100, the P50 uses Nikon’s EXPEED image processing engine to improve the overall quality of the picture. The P50 also has Nikon’s VR image stabilization, yet uses software to achieve this rather than the more complex lens shifting technology incorporated into the P5100. The P50 also features an optical viewfinder and has some limited manual exposure controls. Add to this facial detection, high ISO capability, D-lighting image processing, which can take a lesser image and reprocess it to create a highly improved image, and an optical viewfinder. Still want more? The list of features doesn’t stop there either — try 256-segment matrix metering, in-camera red-eye fix and full motion, VGA quality video that allows you to rack the zoom while recording, and all for a remarkable price of just under $160. Reading all of this, you’re more than likely thinking that this doesn’t sound like a simple to use point and shoot. Relax. Nikon’s designer’s have simplified everything.

The P50 has a flat black polycarbonate finish that doesn’t show fingerprints and smudges on the body. Ergonomically, we’re happy to report that the P50 is nearly identical to the P5100 and is comfortable to hold in your hands. Nikon has also smartly given all control features on the camera a highly visible brushed chrome finish that makes them stand out against the black camera body. All of the buttons are at least as large as those found on the P5100 and in some instances they are significantly larger. An example of this is the power button, which in an unscientific side-by-side comparison appears to be about twice as large on the P50.

One distinct difference in the P50 is the zoom toggle switch, which engages the 3X optical 28-102mm (35mm equivalent) f/2.8-5.6 lens. On the P50, the zoom toggle is located on the back face of the camera and within easy reach of your thumb. This makes for more comfortable and precise control of the lens and is more desirable in comparison to the P5100’s zoom toggle that wraps around the shutter release button and is quite tiny in comparison.

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The new 10-megapixel Digital Ixus 970 IS features a brand new 5x optical zoom lens – the longest ever zoom in the range – together with an enhanced version of Canon’s lens-shift type optical Image Stabilizer (IS).

The camera also features Motion Detection Technology, which works in tandem with IS to reduce blur caused by subject motion and camera shake.

Face Detection Technology with Face Select & Track and Face Detection White Balance is also included. These features provide accurate, natural-looking people shots in all situations. As with all Digital IXUS models in the first half of 2008, auto focus is enhanced for darker conditions; it is now effective in situations approximately 1-stop darker than was possible in previous models.

A bright, clear 2.5-inch PureColor LCD II screen and new Multi Control Dial enhance the user experience, offering a greater degree of convenience. Thanks to Canon’s optical expertise, all these improvements have been made without sacrificing the iconic design that has made Digital IXUS the ultimate style camera brand.

The Ixus 970 IS also features automatic Red-Eye Correction in shooting and playback, a DIGIC III processor with Noise Reduction Technology, 18 shooting modes including new Sunset mode and My Colors photo effects, and extensive movie options including VGA 30fps, Long Play and Time Lapse movie modes. Optional accessories include Soft Case and High Powered Flash.

The Digital IXUS 970 IS will ship in early April for £255 plus VAT.

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13 March 2008 - Canon has launched three new IXUS models, but can the mid-range offering, the IXUS 90, deliver the goods? We get snapping to find out.

The Canon IXUS 90 is a 10-megapixel digital camera that comes with the now almost standard 3x optical zoom, a plethora of scene modes (19 in fact) and the promise of Image Stabilising technology.

The camera, roughly the size of a pack of playing cards and sporting a retro angular design comes in a metal case, is thick, solid and weighty in the hand. It oozes quality and decent build rather than something flaky and cheap.

On the back, proceedings are dominated by a 3-inch LCD screen that is clear, crisp, but not touch-enabled.

Instead functions are accessed via the control panel to the right of the screen and Canon has put some effort into making these look stylish and rather retro - fitting in with the camera’s angular design.

Central to the controls is a scroll wheel that allows you to access the secondary menus just as scene modes, scrolling through pictures in playback and accessing functions like colour swap.

The dial, which also doubles as a d-pad, doesn’t have any text on it, instead preferring to display the information on the screen in a very large and clear style. As you move the dial the image changes on screen. Stopping the scrolling selects the mode you require and it’s as easy as that.

If scrolling isn’t your style, Canon has offered all the usual quick fire options such as flash, ISO, delete, etc, on a range of buttons.

In the box you get a rather pathetic 32MB SD card, something that at the camera’s highest settings will give you a mere six pictures. Why, when memory is now so cheap, (Amazon is listing 1GB for around £10) camera companies haven’t moved to include more in the box is beyond us.

In-use and the camera is quick to respond. The large screen helps you see what you are snapping clearly, while still having space for all the relevant information to be displayed. Features such as the focus checker, that shows you whether or not your picture is in focus, really helps if you are trying to get good snaps without really knowing what you are doing.

The Canon Ixus 90 comes with a barrage of tech including anti red-eye, face detection and image stabilising and in our tests so far all work as described.

Picture quality is good, with a good balance of colours.

Grumbles? Not many. The included SD card in the box is something you might as well forget from the get go, it’s not even worth giving it to an old auntie. We also noted that the card was slow to access images on playback, something that can be remedied by opting for an SDHC card with some oomph.

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Sony Cybershot W300 : It’s the toughest, most technically advanced Cyber-shot W Series camera yet. The slim, beautifully-styled Sony Cybershot DSC-W300 camera features a scratch resistant titanium coating that’s around five times tougher than anodised aluminium. Inside the pristine exterior, it’s crammed with latest-generation Sony technology to help everyone take better pictures. An extremely high resolution of 13.6 effective megapixels assures detail packed enlargements to A3 size and beyond. Optical performance is further assured by the top-quality Carl Zeiss Vario-Tessar lens with 3x optical zoom. The new Sony Cyber-shot W300 digital camera will be available throughout Europe from End of April.

Sony Cybershot DSC-W300 - Light conditions
The new Sony W300 excels at capturing crisp, clear images in low light conditions where other cameras struggle. Maximum sensitivity is boosted to an incredible ISO 6400. Teamed with Sony’s original Clear RAW Noise Reduction and Super Steady Shot image stabilisation, this lets the Sony Cybershot DSC-W300 produce excellent results without a tripod in dimly-lit twilight scenes.

Sony Cyber-shot W300 camera - High speed and Face detection
Also new to Cyber-shot, EX High-Speed Burst Mode allows high-speed shooting at up to five frames per second - great for fast moving sports. Improved Face Detection technology adjusts exposure and skin tone for great-looking portraits. It now offers even faster tracking plus the ability to distinguish automatically between children and adults. Another Sony innovation, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame.

Sony Cyber-shot W300 key features
• 13.6 effective Megapixels
• Carl Zeiss 3x optical zoom lens
• High-resolution (230k dot) 2.7-inch Clear Photo LCD
• BIONZ processor powers Smile Shutter and Face Detection
• Super Steady Shot
• HD Output
• Intelligent Scene Recognition
• Available in: Titanium

Sony Cybershot W300 digital camera - Photo LCD and Viewfinder
Also powered by the BIONZ image processor, the D-Range Optimiser adjusts exposure for natural-looking results with backlit scenes where there’s a risk of losing highlight and shadow detail. The large, bright 2.7-inch Clear Photo LCD offers outstanding resolution (230k dot) and contrast for framing and viewing shots, even when you’re outdoors. There’s also an optical viewfinder that offers extra familiarity for compact camera users switching to digital.

Cybershot W300 digicam - HD ready and Realism
An HD Output lets you enjoy your memories in super-size on any HD Ready display. HD ‘slide shows’ can be enjoyed with a choice of musical accompaniments and visual effects. Connecting the Sony Cybershot W300 to any PhotoTV HD compatible BRAVIA TV (via optional output adaptor cable) delivers even more incredible picture quality with extraordinary realism. There’s a range of image management functions to keep track of your memories. A choice of in-camera retouching functions makes it easy to fine-tune images with no need for a PC.

Sony DSC-W300 details
• 13.6 effective megapixels for superb picture quality
• Scratch-resistant titanium coating
• BIONZ powers Smile Shutter, improved Face Detection and D-Range Optimiser
• Intelligent Scene Recognition
• Carl Zeiss Vario-Tessar lens with 3x optical zoom
• Extremely High Sensitivity ISO 6400
• Super SteadyShot image stabilisation for clearer low-light shots
• 2.7-inch (230k dot) Clear Photo LCD
• HD Output compatible with PhotoTV HD BRAVIA television

Sony Cyber-shot DSC-W300 - Scene and Guide
The Sony Cybershot W300 is brilliantly simple to use, even if you’re new to digital photography. Intelligent Scene Recognition takes the guesswork out of selecting the right camera settings in a range of common shooting situations. First-time users will welcome the on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality.

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