Photography Magazine

Today I’d like to present to you the works of one of the famous photographers - Ruven Afanador. From the start here is the URL to his portfolio http://www.art-dept.com/artists/afanador/index.html so you guys could follow up and agree or disagree with my critics. Today I will be reviewing only one photo session called “fashion”

Those who will be interested in his biography please feel free to use google

So let’s start with the fact that this piece of criticism will be absolutely subjective and reflect only authors personal point of view on Ruven Afanador’s works.

The photo session starts with a mannequin theme where we can see combination of mannequins and models in make up that thematically suits the atmosphere of pictures. I think that by these 6 pictures Ruven sort of starts the main topic called “Fashion” with one of the main attributes that is a model and a dummy. It seems to me maybe somehow it represents the equality of the two but I would consider it to be offensive towards the model as a profession on one hand BUT on the other hand I see where he is going - these two have the same purpose and that’s the level where he equalizes them. Anyway let’s proceed with the next photographies.

Next 6 scenes are a lot different but still represent fashion. We can call it one of the aspects of fashion that is royal or we can say pompous. It is pretty obvious as we see the model in expensive dress, her haircut, castle on the background and of course an eagle that is pretty royal symbol to me and a horse. I can say that each scene is prepared professionally because the combination of dressing, surrounding and background seem pretty elegant, all of the attributes are on their exact places.

Proceeding further with the black and white pictures of a male model - I don’t really get it! I mean what is it? A part of Ruven’s tape that was not supposed to get to his portfolio? It’s hard to believe that these 6 photos can be related to fashion I mean maybe he wanted to slightly continue the royalty theme but guess what? it’s not there, the only thing in this part that can be considered good is the quality but not the idea.

Next 6 photos blow my mind. It’s industrial, psychedelic, futuristic and glamorous. I don’t want to go into a lot of needless details you just check it out. In comparison with the previous 4 pictures these are the combination of fresh idea and top quality.

Proceeding further we come across with strict glamor. You can tell it on the fly as the major colors here are white, gold and black, the others are not as dominating. As for me it looks even creepy as the model looks like a mummy or a patient after brain surgery.

Second page starts with 7 pictures. It is a combination of nu and glamor. In this part the model attracted my attention. Ruven uses not a mannequin type of model but a total opposite. She reminds me of woman image of Leonardo da Vinci period. The main streams of this part are tenderness, sensitivity and beauty and Ruven reflects it pretty clear.

Next is a science fiction and horror part. Models with aliens and monsters representing movie fashion and that’s pretty much it.

The following scenes negatively surprise me again. It looks like Mr. Afanador has some difficulties with picturing just male models or uses them when there is a lack of idea. I can’t get what is he trying to say there. I mean I know we are talking not about art here but about quality commercial photography and from what I know even here there should be sort of an idea. Enough about it NEXT!

There goes another two portions of glamor in a row. Something new? No. Quality? Yes.

At the end of the second page we can see something fresh. I think the idea of it is to show exotic and it works out pretty well. Fine model, professional makeup, cloths, background, surrounding every single details talk to you about exotic. It was a good idea to use african theme here, suits very good.

On the last page there is a mixture of photographies of straight glamor character and starts with hardcore glamor moves to some sort of flower maniac glamor then continues with techno glamor. Then goes chaos that I am still looking at trying to get a single thought but no success so far. Fashion ends with anime containing glamor again. Well what can I say isn’t glamor is still on the peak of fashion? I think yes.

by Eugene Korshunovich

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Panasonic is pleased to introduce the new 8.1-megapixel DMC-FS3 with f2.8 Leica DC Vario-Elmarit lens with 3x optical zoom (equivalent to 33mm to 100 mm on a 35mm film camera) as a member of Lumix new FS series. The new FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high-grade profile for users at every stage to enjoy taking beautiful pictures. The new Panasonic DMC-FS3 features the iA (Intelligent Auto) mode, which comprises 5 shooting-assist functions; Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Detection and Quick AF functions. The Panasonic Lumix DMC-FS3 boasts a 230,000-dot high-resolution LCD with Intelligent LCD function.

Panasonic Lumix DMC-FS3 - Shooting assist function
Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur. The Intelligent Scene Selector sets the appropriate scene mode by automatically selecting it from the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Portrait and Night Scenery. The Face Detection system detects a human face to set the focus and appropriate exposure for it automatically. The Quick AF system allows the camera to start focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time. Once you enter iA mode, these multi-capable functions happen automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Panasonic DMC-FS3 - LCD with Intelligent LCD function
The high-performance image-processing LSI has newly entered its fourth generation, to be reborn as Venus Engine IV to assure higher-quality pictures with an advanced signal processing system. The Panasonic Lumix DMC-FS3 boasts a 230,000-dot high-resolution LCD with Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation. Slideshows of captured images now offer a music effect that matches the mood so you can enjoy watching or showing your pictures with emotional impact. The Easy Zoom feature shifts the lens instantly to full zoom at the touch of a dedicated button.　It also boasts an internal 50 MB memory (approx.) giving users more flexibility in shooting.

Panasonic Lumix FS3 - 3x Optical zoom Leica lens
The 8.1-megapixel Panasonic Lumix DMC-FS3 packages a 33mm 3x optical zoom Leica DC Vario-Elmarit lens with f2.8 brightness into a slim, compact body. Comprising six elements in five groups, including three aspherical lenses with four aspherical surfaces, this advanced lens unit realizes the outstandingly slim and compact body yet passing Leica’s stringent standards to deliver an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 4.8x by using the centre part of the CCD. The Easy Zoom feature shifts the lens instantly to full 3x optical zoom power at a touch of a dedicated button, and with a second touch, the zoom ratio is further extended to 4.8x by activating the Extra Optical Zoom function.

Panasonic Lumix DMC-FS3 camera - Mega O.I.S.
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. Mega O.I.S. (Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control to detect and suppress motion blur are built into all Lumix cameras, as the industry’s most advanced countermeasures against blurring. Both image stabilizing technologies have been further advanced in detection accuracy and correction effect thanks to the new image-processing LSI, Venus Engine IV.

Panasonic FS3 - Intelligent Auto mode & Intelligent Scene Selector
In addition to these two paramount anti-blurring technologies, Panasonic continues pursuing the ideal that anyone at any technical level of photography should be able to take beautiful pictures with ease, by incorporating the Intelligent Auto mode. Increasing the number of scene modes is one thing and taking advantage of them is another, and that’s where the Intelligent Scene Selector comes in. It automatically sets the appropriate scene mode according to the scene you’re going to take from among the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Scenery and Night Portrait mode. The Face Detection system helps the camera to recognize human faces and to focus and set the exposure automatically. Up to 15 faces can be recognized simultaneously. The Quick AF system allows the camera to keep focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time. These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change - the powerful Intelligent Auto Mode does all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Panasonic Lumix FS3 - New image-processing LSI
A new image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images. Notably, parallel noise reduction in both luminance signal and chromatic signal processing systems, a technology established by the preceding Venus Engine III, gains a more sophisticated process. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises and only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Second, the information of the change point between colors is minutely stored for precise determination of edges, thus color bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also faithfully reproduces details in low-lit areas of pictures taken at low ISO sensitivity.

Panasonic DMC-FS3 - Venus Engine IV processor
The Venus Engine IV also elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur. Featured in the Panasonic Lumix DMC-FS3, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as 0.005　second and the camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the Panasonic FS3 can snap 3 shots per second at full resolution. And in High-Speed Burst shooting mode, it fires off an incredible 7 shots per second. You also get unlimited consecutive shooting, which lets you keep shooting until the memory card is full. The Venus Engine IV also supports a High Sensitivity mode that lets the Panasonic Lumix FS3 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.

Panasonic Lumix DMC-FS3 - 2.5-inch LCD screen
The Panasonic DMC FS3 incorporate an easy-to-see, large, 2.5-inch 230,000-dot high-resolution LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

Panasonic Lumix FS3 - Expand fun of photography
The Lumix camera further offers wide variety of options to expand fun of photography. The Panasonic Lumix FS3 newly provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you’ll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments. All Lumix cameras can take 1920×1080 pixel high-definition quality photos that are ideal for full-screen viewing on a wide-screen (16:9) HDTV. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Panasonic Viera TV with internal SD card slot.

Panasonic FS3 digital camera - Record motion pictures
For the motion picture, the Panasonic Lumix FS3 can record WVGA (848 x 480) motion pictures at 30 frames per second in addition to standard VGA (640 x 480). The WVGA motion picture also fits a wide-screen (16:9) TV perfectly, to offer extremely impressive viewing.

Panasonic Lumix DMC-FS3 - Other Features
The new Panasonic Lumix DMC-FS3 features a variety of functionalities to expand convenience and fun for users at every stage to enjoy taking beautiful pictures. The energy-efficient Venus Engine IV imaging engine encourages the long battery life of Lumix DMC-FS3 to shoot around 330 shots despite their large, bright LCD on a single battery charge. As design improvements, all new Lumix cameras incorporate a REC/PLAYBACK mode switch. This helps the photographer to instantly switch between recording and playback modes, while always knowing which mode the camera is in. The GUI(Graphic User Interface) has been upgraded to look more futuristic in terms of design and color while maintaining the visibility of characters. A total of 21 scene modes help you to take more beautiful pictures in a wide range of situations.

Panasonic Lumix FS3 camera - Title Edit function
Also interesting is the Title Edit function, which allows text to be input as additional information for the picture, for example, names of children or pets, and travel places. This information, as well as dates, which can be helpful when making a photo album, can be stamped on photos with the Text Stamp function whether you print them yourself at home or have a photo shop do them. Around 50 MB of internal memory is built-in to back up the SDHC/SD Memory Card recording and copying. The major features mentioned above can be quickly understood with the newly installed slideshow program called Demo mode.

Panasonic DMC-FS3 - Camera design & Colours
Dressed in the metal-finished panel, the slim and sleek Panasonic Lumix FS3 offer an enjoyment of taking a great snapshot casually with committed ease of operation even for beginners. The Panasonic FS3 will be available in silver, black blue and pink. The Panasonic Lumix DMC-FS3 is compatible with an optional marine case (DMW-MCFS5) with which users can shoot underwater while scuba diving, etc.

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Nikon Europe announced the stylish new Coolpix S600 compact digital still camera. The new Nikon S600 is functional and stylish, and includes Nikon’s VR image stabilization to help users achieve great pictures. Among the most compact in their class, the new Nikon Coolpix S600 camera boasts fast start-up times and great new picture-taking features. To ensure a perfect smile when capturing a special moment the Smile detection function takes pictures automatically, based on the expression of the chosen subject. Another feature is the Active Child mode, which sets up the camera to take shots of fast-moving, active young children. Available in Titan Silver or Urban Black, the Nikon Coolpix S600 is priced at €299.

Nikon Coolpix S600 - Sleek & Powerful camera
“The new Coolpix S600 digital camera is as beautiful as the pictures they take,” said Martina Beckmann, Manager Communication & Marketing for Nikon Europe BV. “With its stylish and practical design, outstanding Nikkor optic and emphasis on image stabilisation, the Nikon Coolpix S600 compact camera is sleek enough to go everywhere, yet powerful enough to take great pictures.”

Nikon S600 digital camera - 10 Megapixel resolution
The Nikon Coolpix S600 offers 10-megapixel resolution in the smallest body in its class and has an elegant metallic exterior that suggests the latest in advanced technology. Measuring just 88.5 (W) x 53 (H) x 22.5 (D) mm and weighing 130grams (without battery or SD card) the S600 boasts a 4X wide-angle zoom lens (28–112mm equivalent), incorporating lens-shift VR technology to reduce the effects of camera shake.

Nikon Coolpix S600 - Wide sensitivity range
The Nikon Coolpix S600 lets users frame images on a large 230,000-dot 2.7-inch LCD screen that offers a wide 160-degree viewing angle and protection against fingerprints due to a magnesium fluoride coating. The Nikon S600 has a wide sensitivity range of up to ISO 3200, with auto sensitivity control available. Built around the fast processing and high image quality provided by Nikon’s exclusive Expeed technology, the Coolpix S600 offers fast response with a start-up of 0.7 seconds.

Nikon S600 - Face Priority AF & D-Lighting
The Nikon Coolpix S600 is designed for ease of use, with a rotary multi-selector that makes choosing the many available functions simple and fast. Active Child mode, Face-priority Autofocus, which detects and focuses on up to 12 faces, In-Camera Red Eye Fix and D-Lighting, which improves underexposed images all help the photographer to achieve the best possible results.

Nikon Coolpix S600 - Price & Availability
Available in Titan Silver or Urban Black, the Nikon Coolpix S600 is priced at €299. It comes with 45MB of internal memory and a slot for an SD (SDHC-compatible) memory card. A rechargeable Li-ion Battery, Battery Charger, USB Cable, AV cable, Strap, AC power cord and Nikon’s Software Suite CD-ROM are included.

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Nikon Corporation introduces the Coolpix S520, a stylish new camera that pushes the level of photographic performance, operating ease and design elegance to new heights. Built on a custom application of Nikon’s innovative EXPEED digital image processing concept and incorporating the precision optics of a Nikkor lens, the Nikon S520 makes it easier to express individual expression in beautiful fashion. The Nikon Coolpix S520 offers 8.0 effective megapixels of sharp resolution, quick response, and maintains image quality and clarity with sensitivity settings as high as ISO 2000. It also includes the clarity and precision of a 3x Zoom-Nikkor lens featuring Nikon’s optical lens shift VR image stabilization.

Nikon Coolpix S520 - Camera scene modes
Unique new functions for the Nikon Coolpix S520 provide easier ways to express the scene and organize results. Food mode is a new scene mode selection enabling beautiful close-ups of food at high ISO settings in restaurants and other locations where flash photography is not permitted. Another new feature allows users to select their favorite three of the 16 available scene modes to appear in the Mode menu for easier access. Easy in-camera image organization allows favorite pictures to be saved to individual albums. And new viewing options include Face Zoom-in, which allows quick zooming in on and switching between faces during playback, to ensure that all subjects in the frame are captured clearly.

Nikon Coolpix S520 camera - Aluminum body
The Nikon S520 is housed in a quality-crafted aluminum body that fits comfortably in the hand. From the hairline treatment on the face to the clean design of the back and cable connectors hidden along the bottom, the compact body conveys functional beauty and classic camera appeal. The Nikon Coolpix S520 will be available in a choice of Light Bronze, Urban Black, Purple, Pink, or Magenta body colors.

Nikon S520 - Lens shift VR image stabilization
Optical lens shift VR (Vibration Reduction) is field proven technology originally developed for Nikon SLR camera lenses. The VR system counteracts camera shake in lower light or when shooting moving subjects, providing the ability to shoot at shutter speeds as much as three steps slower without blurring the picture. Active full time, VR also stabilizes images displayed on the 2.5-inch high-resolution LCD monitor for easier framing and more reassured shooting.

Nikon Coolpix S520 camera - ISO sensitivity
Extended light sensitivity range with manual settings up to ISO 2000 makes it easier to take great-looking pictures in lower lighting conditions, or to capture moving subjects with outstanding clarity. Automatic sensitivity control is also available, freeing you to concentrate on the shot while the camera selects the optimal setting across a range between ISO 64 and ISO 1600. And the image processing engine preserves high image quality even when shooting with high ISO settings, thanks to enhanced noise reduction and an improved signal-to-noise ratio.

Nikon Coolpix S520 - 2.5-inch LCD monitor
The Nikon S520 has a high quality 2.5-inch LCD monitor with anti-reflection coating for better display in bright situations. Improved shooting displays with revised icons and information feedback help make framing and shooting easier.

Nikon S520 - Features
• Face-priority AF
• In-Camera Red-Eye Fix
• Nikon D-Lighting
• 1:1 size format with black or white borders available on playback
• Macro shooting from as close as 15 cm (5.9 in.)
• Three movie modes with sound, plus time-lapse movie mode
• Time zone function for easy setting of multiple locations
• SDHC card compatibility
• Approx. 23 MB of internal memory
• USB connectivity
• PictBridge support

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Nikon Corporation announces the Coolpix S210, a stylish new camera that’s a pleasure to carry and a joy to shoot with. Built on a custom application of Nikon’s innovative Expeed digital image processing concept and incorporating the precision optics of a Nikkor lens, the Coolpix S210 places advanced shooting functions comfortably in the hand for greater fun with photography. Outstanding imaging ability begins with 8.0 effective megapixels of sharp resolution. It gets even better with its digital image processing engine that faithfully reproduces fine details and subtle tones, delivers quick response, and maintains image quality and clarity when taking advantage of extended light sensitivity settings as high as ISO 2000.

Nikon Coolpix S210 - 3x Zoom Nikkor lens
And completing the triad is the clarity and precision provided by a 3x Zoom-Nikkor lens that covers a practical range from 38-114mm (35mm format equivalent) to ably capture everything from group shots to close-up portraits. Electronic VR image stabilization adds extra reassurance that the results will be sharper and clearer, especially in lower light or when shooting moving subjects.

Nikon S210 - Aluminum camera body
As befits a fine photographic tool, the Nikon Coolpix S210 is housed in a slim, quality-crafted aluminum body with gentle contours that fit comfortably in the hand. Functional beauty and classic camera appeal are the theme throughout, from the hairline treatment on the face to the clean design of the back with large control buttons and the user-friendly rotary multi selector carefully positioned to provide intuitive operation. The Nikon Coolpix S 210 will be available in a choice of Bright Silver, Urban Black, Pink, Light Bronze, Blue, Purple, or Red body colors.

Nikon Coolpix S210 - VR image stabilization
Compensating for the effects of camera shake to realize sharper results, electronic VR (Vibration Reduction) image stabilization frees you to enjoy capturing special moments without worrying about slight hand movements, particularly in lower light conditions.

Nikon Coolpix S210 digital camera - ISO 2000
Extended light sensitivity range with manual settings up to ISO 2000 makes it easier to take great-looking pictures in lower lighting conditions, or to capture moving subjects with outstanding clarity. Automatic sensitivity control is also available, freeing you to concentrate on the shot while the camera selects the optimal setting across a range between ISO 64 and ISO 800. And High-Sensitivity mode minimizes blur by automatically selecting optimal light sensitivity.

Nikon Coolpix S210 camera - 2.5-inch LCD monitor
The Nikon S210 is equipped with a quality 2.5-inch LCD monitor that features 230k-dots of high resolution, a wide 170-degree horizontal and vertical viewing angle, anti-reflection coating for better display in bright situations, and an acrylic panel that prevents scratches and fingerprints. Improved shooting displays with revised icons and information feedback help make framing and shooting easier.

Nikon S210 - Features
• Improved Face-priority AF
• In-Camera Red-Eye Fix
• Nikon D-Lighting
• 15 handy scene modes for optimized shooting in various settings
• Macro shooting from as close as 10 cm (4 in.)
• Three movie modes with sound, plus time-lapse movie mode
• Time zone function for easy setting of multiple locations
• SDHC card compatibility
• Approx. 52 MB of internal memory
• USB connectivity
• PictBridge support

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With its small dimensions, the Sony CyberShot DSC-H10 combines the performance of much larger cameras in a more convenient size. Small enough for a pocket or purse, the 8-megapixel camera is perfect for sporting events, school recitals and vacations, helping you easily capture close-ups, even from a distance. Designed to replace the current Sony CyberShot DSC-H3 model, the Sony CyberShot DSC-H10 camera features a wider 3-inch Clear Photo LCD Plus screen for easy playback viewing and menu navigation. The new Sony CyberShot DSC-H10 digital camera has a powerful Carl Zeiss 10x optical zoom lens and a long-range flash to help you capture details from afar.

Sony H10 face detection technology
Its face detection technology can identify and focus on up to eight faces in a frame, and automatically adjusts the focus for correctly exposed photos. The high-zoom camera includes Sony’s advanced sports shooting mode, which combines high shutter speed and continuous auto-focusing to help you capture fast-action shots.

Super Steady Shot optical image stabilization
This intelligent technology allows the camera to quickly focus on fast-moving subjects by predicting where they will be in the frame - and ultimately reducing shutter lag. To help you capture well-exposed, natural-looking photos - even in challenging low-light conditions - the new Sony H10 digital camera features high sensitivity shooting (up to ISO 3200). It also incorporates Super Steady Shot optical image stabilization to reduce blur caused by shaky hands.

Sony CyberShot DSC-H10 Digital Camera
The Sony DSC-H10 camera incorporates Sony’s D-Range Optimizer (DRO) to help you capture balanced images when shooting in high-contrast or backlit scenes. DRO modifies the range from highlights to shadows through its in-camera hardware processing - ultimately producing more natural, evenly exposed images. The Sony Cyber-Shot H10 also has helpful functions to manually correct images immediately after capturing them, including in-camera red-eye correction and photo retouching.

Sony DSC-H10 price & availability
For fun playback of family photos, the unit’s built-in slideshow function helps create slideshows set to your favorite music choices. Up to eight songs can be uploaded via the camera’s USB port. To view your favorite images and slideshows just like you view your favorite TV shows - in full 1080 high definition resolution - you can connect the camera to a compatible HDTV set. The Sony CyberShot DSC-H10 digital camera will ship in May for about $300. Additional accessories will include wide and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases.

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Panasonic is pleased to introduce the new 10.1-megapixel DMC-FS5 digital camera with a 30mm wide angle Leica DC lens with 4x optical zoom (equivalent to 30mm to 120 mm on a 35mm film camera) as a member of Lumix new FS series. The new FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high-grade profile for users at every stage to enjoy taking beautiful pictures. Despite its remarkably compact body and slim profile, the stylish Lumix FS5 boasts a 30mm wide-angle Leica DC lens that lets capture the subject and the scene wider at the same standpoint than normal 35mm camera does. The Panasonic Lumix FS5 will be available in silver, black and red.

Panasonic Lumix FS5 - 2.5-inch LCD
The DMC-FS5 pursues further compactness with a 2.5-inch LCD, 230,000-dot high resolution and Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation.

Panasonic Lumix DMC-FS5 - Intelligent Auto Mode
The new Panasonic FS5 features the iA (Intelligent Auto) mode, which comprises 5 shooting-assist functions; Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Detection and Quick AF functions. Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur. The Intelligent Scene Selector sets the appropriate scene mode by automatically selecting it from the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Portrait and Night Scenery. The Face Detection system detects a human face to set the focus and appropriate exposure for it automatically. The Quick AF system allows the camera to start focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time. Once you enter iA mode, these multi-capable functions happen automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Panasonic FS5 digital camera - Easy Zoom function
The high-performance image-processing LSI has newly entered its fourth generation, to be reborn as Venus Engine IV to assure higher-quality pictures with an advanced signal processing system. The Easy Zoom feature shifts the lens instantly to full zoom at the touch of a dedicated button. Slideshows of captured images now offer a music effect that matches the mood so you can enjoy watching or showing your pictures with emotional impact. The Panasonic Lumix FS5 also boasts an internal 50 MB memory (approx.) giving users more flexibility in shooting.

Panasonic Lumix FS5 - 4x Optical zoom lens
The 10.1-megapixel Panasonic FS5 packages a 30mm wide-angle Leica DC VARIO-ELMAR lens with 4x optical zoom into a slim, compact body. Comprising seven elements in six groups, including three aspherical lenses with four aspherical surfaces, this advanced lens unit realizes the outstandingly slim and compact body yet passing Leica’s stringent standards to deliver an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 7.1x by using the centre part of the CCD. The Easy Zoom feature shifts the lens instantly to full 4x optical zoom power at a touch of a dedicated button, and with a second touch, the zoom ratio is further extended to 7.1x by activating the Extra Optical Zoom function.

Panasonic FS5 - Optical Image Stabilizer
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. Mega O.I.S. (Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control to detect and suppress motion blur are built into all Lumix cameras, as the industry’s most advanced countermeasures against blurring. Both image stabilizing technologies have been further advanced in detection accuracy and correction effect thanks to the new image-processing LSI, Venus Engine IV.

Panasonic Lumix FS5 - Intelligent Scene Selector
In addition to these two paramount anti-blurring technologies, Panasonic continues pursuing the ideal that anyone at any technical level of photography should be able to take beautiful pictures with ease, by incorporating the Intelligent Auto mode. Increasing the number of scene modes is one thing and taking advantage of them is another, and that’s where the Intelligent Scene Selector comes in. It automatically sets the appropriate scene mode according to the scene you’re going to take from among the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Scenery and Night Portrait mode. The Face Detection system helps the camera to recognize human faces and to focus and set the exposure automatically. Up to 15 faces can be recognized simultaneously. The Quick AF system allows the camera to keep focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time.

Panasonic FS5 - Let the camera work for you
These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change - the powerful Intelligent Auto Mode does all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Panasonic Lumix DMC-FS5 - Venus Engine IV
A new image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images. Notably, parallel noise reduction in both luminance signal and chromatic signal processing systems, a technology established by the preceding Venus Engine III, gains a more sophisticated process. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises and only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Second, the information of the change point between colors is minutely stored for precise determination of edges, thus color bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also faithfully reproduces details in low-lit areas of pictures taken at low ISO sensitivity.

Panasonic Lumix DMC-FS5 - Fastness
The Venus Engine IV also elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur. Featured in the DMC-FS5, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as 0.005 second and the camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the Lumix FS5 can snap 2.5 shots per second at full resolution. And in High-Speed Burst shooting mode, it fires off an incredible 6 shots per second. You also get unlimited consecutive shooting, which lets you keep shooting until the memory card is full. The Venus Engine IV also supports a High Sensitivity mode that lets the Panasonic DMC-FS5 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.

Panasonic DMC-FS5 - LCD screen
The DMC-FS5 incorporates an easy-to-see, 2.5-inch 230,000-dot high-resolution LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

Panasonic Lumix FS5 - Slideshow
The Lumix camera further offers wide variety of options to expand fun of photography. The Panasonic Lumix FS5 newly provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you’ll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments.

Panasonic Lumix FS5 - HD photo quality
All Lumix cameras can take 1920×1080 pixel high-definition quality photos that are ideal for full-screen viewing on a wide-screen (16:9) HDTV. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Panasonic Viera TV with internal SD card slot. For the motion picture, the Lumix DMC-FS5 can record WVGA (848 x 480) motion pictures at 30 frames per second in addition to standard VGA (640 x 480). The WVGA motion picture also fits a wide-screen (16:9) TV perfectly, to offer extremely impressive viewing.

Panasonic Lumix DMC-FS5 - Other features
The new Panasonic Lumix DMC-FS5 features a variety of functionalities to expand convenience and fun for users at every stage to enjoy taking beautiful pictures. The energy-efficient Venus Engine IV imaging engine encourages the long battery life of Lumix FS5 to shoot around 300 shots despite their large, bright LCDs on a single battery charge. As design improvements, all new Lumix cameras incorporate a REC/PLAYBACK mode switch. This helps the photographer to instantly switch between recording and playback modes, while always knowing which mode the camera is in. The GUI(Graphic User Interface) has been upgraded to look more futuristic in terms of design and color while maintaining the visibility of characters. A total of 21 scene modes help you to take more beautiful pictures in a wide range of situations.

Panasonic FS5 - Title Edit & Text Stamp function
Also interesting is the Title Edit function, which allows text to be input as additional information for the picture, for example, names of children or pets, and travel places. This information, as well as dates, which can be helpful when making a photo album, can be stamped on photos with the Text Stamp function whether you print them yourself at home or have a photo shop do them. Around 50 MB of internal memory is built-in to back up the SDHC/SD Memory Card recording and copying. The major features mentioned above can be quickly understood with the newly installed slideshow program called Demo mode.

Panasonic DMC-FS5 - Colours & Availability
Dressed in the metal-finished panel, the slim and sleek Panasonic DMC-FS5 offers an enjoyment of taking great snapshots casually with committed ease of operation even for beginners. The Panasonic Lumix FS5 will be available in silver, black and red. The Panasonic Lumix FS5 is compatible with an optional marine case (DMW-MCFS5) with which users can shoot underwater while scuba diving, etc.

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